Skills and Talents Needed for the Future of Insights

December 5, 2016
Posted by: Jeff Reynolds
I’m often asked, “What are the skills and talents needed for the next generation of Consumer Insights?” Honestly, I have been thinking about this question for at least 15 years. Let me explain. In September of 2001, I was working in Consumer Insights at a large corporation when the twin towers came down. The next day, one of my departmental ...
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Market Research Needs to Change. so what?

November 29, 2016
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Posted by: David Rabjohns
The way people buy has changed, and market research needs to evolve as a result. Sorry, but it is true. Think about the last time ...
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Happy Thanksgiving 2016

November 21, 2016
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Posted by: Joan Cassidy
2016 has had its share of challenges, starting with the loss of Bowie, continued war and surges of refugees, more than one divisive election, and, ...
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Election 2016: Appealing to the BASE

November 1, 2016
Posted by: Jessica Cornick
Pew Research recently argued that 2016 is a critical election year because Millennials outnumber Baby Boomers for the first time with 126 million eligible Millennial ...
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A Lesson in the Nonconscious from Jon Lester

October 24, 2016
Posted by: Jonathan Weiss
Chicago Cubs pitcher Jon Lester was just named co-MVP of the 2016 National League Championship Series; the ace pitcher’s performance last Thursday helped propel the ...
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The Tangled Webs We Weave

October 18, 2016
Posted by: Jessica Cornick
When I think of big data, many images and phrases come to mind… things like computers and servers and large groups of people. What doesn’t ...
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Politicians & Soda: A Public Service Announcement about Implicit Bias

October 11, 2016
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Posted by: Collette Eccleston
Social psychologists around the world have been giddy. Mentions of the word “implicit” in the national conversation have soared in recent days, getting coverage in ...
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CX Day is October 5th… so what?

October 5, 2016
Posted by: Tristina Keith
To say that technology has disrupted the practice of customer experience (CX) management is an understatement. The advent of real-time software revolutionizes the way companies ...
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Thirty Years of Impact

September 28, 2016
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Posted by: Joan Cassidy
Today we celebrate Dave Sackman’s thirty years of impact at LRW. You can look at our trajectory from a small West coast research firm to ...
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Segmentation Surveys: The Long & Short of It

September 27, 2016
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Posted by: Hilary DeCamp
You don’t need another researcher to tell you that shorter surveys yield better quality data. What you probably do need is a researcher offering you ...
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