Bias Training: Why Starbucks is Right

May 29, 2018
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Posted by: Collette Eccleston, PhD
It is now a familiar story: On April 12, two young African American men were arrested in a Philadelphia Starbucks, apparently for waiting while Black.  Starbucks, in relatively little time, issued an apology and announced that they will close US stores on May 29 for racial bias training of approximately 175,000 employees. Diversity training has existed in American workplaces for ...
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Rethinking Customer-Centric Transformations

Rethinking Customer-Centric Transformations

May 14, 2018
Posted by: Lior Arussy
In the past 16 years, I have been involved in over 200 customer-centric transformations with organizations around the globe. Like me, you might think that ...
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Four Ways to Employ a Human-Centric Approach in a Tech-Centric MRX World

April 3, 2018
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Posted by: Jessica Long
What is the first word you think of when you hear the words, “Market Research?” We posed this question to the MRX agencies, innovators and ...
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The Big Ideas from the Media Insights and Engagement Conference

February 12, 2018
Posted by: Alex Steging
After four thought-provoking days at the Media Insights and Engagement Conference, I’m struck by the recurring theme echoed in nearly every presentation (and which Oscar-winning ...
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Reinventing Research: An Interview with Dave Sackman

February 1, 2018
Posted by: Joan Cassidy
LRW has grown from $5MM to over $150MM under Dave Sackman’s leadership. Given that record of success, I sat down to talk to with Dave ...
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Return Borrowed Farm Equipment and Other Resolutions for 2018

December 26, 2017
Posted by: Joan Cassidy
Anyone who knows me well knows that I’m an early riser. Along with the immense joy of a warm cup of coffee and the first ...
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Happy Holidays from LRW

December 18, 2017
Posted by: LRW
As 2017 comes to a close, we’d like to wish you and your loved ones a happy holiday season. Take a brief respite from the ...
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Facial Coding is not a Silver Bullet (and there are no silver bullets)

October 17, 2017
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Posted by: Abe Rutchick
Michael Sankey and Ken Roberts, in a recent Greenbook Blog (“The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding”), observe that over a third ...
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Modeling Outcomes in Baseball and Business

October 2, 2017
Posted by: Steve Karlin
For those of you who follow baseball, the Los Angeles Dodgers clinched a spot in the playoffs this past weekend. I predicted this outcome back ...
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DACA: Dreaming of a More Perfect Union

September 25, 2017
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Posted by: Dave Sackman
I recently joined about 800 other business leaders including Tim Cook from Apple, Jeff Bezos from Amazon, Mark Zuckerberg and Sheryl Sandberg from Facebook, Sundar ...
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