The New Normal: Redefining Exclusivity

April 12, 2017
Posted by: Jessica Cornick
Summer is rapidly approaching and so too are the advertisements for gyms, weight loss products, and home delivery meal systems. Looking at search engine trends for the past few spring seasons, there is a marked spike for health and fitness related products which is expected based on the demand created by all of those pesky swimsuit advertisements. But what about ...
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Identity Politics: A Lesson for Brands

April 10, 2017
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Posted by: Jason Brooks
Did you happen to see this recent Pepsi ad featuring Kendall Jenner? Perhaps not, as Pepsi quickly pulled it after widespread backlash on social media ...
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United Airlines’ Turbulent Ride

April 4, 2017
Posted by: Trish Smyth
United Airlines has been flying with turbulence these past few weeks. The rocky flight started before they even left the ground in Denver, where the ...
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T-shirts & Tattoos: A Lesson in Identity Branding

April 3, 2017
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Posted by: Chris Elsbury
My wife and I recently hired a contractor to help us renovate our home. Before the ink had dried on the contract, our contractor presented ...
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Predictions 2017: Take the Long View

December 20, 2016
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Posted by: Dave Sackman
People ask for prediction blogs annually but, as fast as technology is moving, our industry pace of change is not one that can — or ...
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McDonald’s Hails the Kale. Why?

December 13, 2016
Posted by: Joan Cassidy
I stopped by the drive-thru at McDonald’s the other morning, desperate for another cup of coffee. While in line, I noticed a small garden of ...
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Skills and Talents Needed for the Future of Insights

December 5, 2016
Posted by: Jeff Reynolds
I’m often asked, “What are the skills and talents needed for the next generation of Consumer Insights?” Honestly, I have been thinking about this question ...
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Market Research Needs to Change. so what?

November 29, 2016
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Posted by: David Rabjohns
The way people buy has changed, and market research needs to evolve as a result. Sorry, but it is true. Think about the last time ...
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Happy Thanksgiving 2016

November 21, 2016
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Posted by: Joan Cassidy
2016 has had its share of challenges, starting with the loss of Bowie, continued war and surges of refugees, more than one divisive election, and, ...
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Election 2016: Appealing to the BASE

November 1, 2016
Posted by: Jessica Cornick
Pew Research recently argued that 2016 is a critical election year because Millennials outnumber Baby Boomers for the first time with 126 million eligible Millennial ...
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