Facial Coding is not a Silver Bullet (and there are no silver bullets)

October 17, 2017
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Posted by: Abe Rutchick
Michael Sankey and Ken Roberts, in a recent Greenbook Blog (“The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding”), observe that over a third of Fortune 500 companies are using facial coding for some aspect of ad testing. They note that this news worries them, because “facial coding for ad testing does not predict purchase behavior.” This claim deserves ...
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Modeling Outcomes in Baseball and Business

October 2, 2017
Posted by: Steve Karlin
For those of you who follow baseball, the Los Angeles Dodgers clinched a spot in the playoffs this past weekend. I predicted this outcome back ...
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DACA: Dreaming of a More Perfect Union

September 25, 2017
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Posted by: Dave Sackman
I recently joined about 800 other business leaders including Tim Cook from Apple, Jeff Bezos from Amazon, Mark Zuckerberg and Sheryl Sandberg from Facebook, Sundar ...
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Retail: Time to Blaze a New Trail

September 6, 2017
Posted by: Jeff Reynolds
To borrow from Clayton Christiansen, I had a “job to be done.” I’m soon headed on an outdoor trip in the mountains where there will ...
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Define ‘Normal.’ The Problem with Norms

August 25, 2017
Posted by: Jennifer Cruickshank
We’ve all been there: that moment when study results come back and someone on the team asks, “Do we have any industry norms to compare ...
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Challenging the Status Quo: Bias in the NewMR

August 21, 2017
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Posted by: Andrew Chizever
They say, “Old habits die hard.” My dad gave me a real-life understanding of this the other day. After a nice lunch together, he mentioned ...
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Do You Have a “Fresh Remote” Problem? A Curious Case of Customer Experience

August 14, 2017
Posted by: Jason Brooks
Upon checking into a particular hotel of a brand I had never stayed in before, I noticed on the nightstand a little white translucent bag ...
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Go the Extra Mile with Good CX

August 7, 2017
Posted by: Joan Cassidy
A few weeks ago, I spent almost two hours waiting in line to pick up a rental car at Boston Logan. Two hours is a ...
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Bring Your Child to Work Day 2017

August 3, 2017
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Posted by: Jessica Lopez
As we’ve been preparing for this day – our Annual Bring Your Child to Work Day – I have felt this great, warm feeling in ...
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New Year’s in July: Our 2017 Summer Book List

July 16, 2017
Posted by: Trish Smyth
Summer is here. Summer, of course, has its own set of challenges: the office vacation calendar gets complicated, every street in the city becomes a ...
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