You’re An Olympian, Too: Rio 2016

August 18, 2016
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Posted by: Jessica Cornick
If you’re anything like me, you’ve been avidly following the 2016 Olympic Games in Rio and keeping a close eye on the medal count. You say things like, “We won another gold today,” and “Our team is unstoppable!” You may also find yourself watching the medal ceremonies and crying along with the athletes as your national anthem plays. Upon reflection, ...
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Bring Your Child to Work Day 2016

August 8, 2016
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Posted by: Trish Smyth
Full disclosure: I don’t have kids. I like kids, though. Kids and I have a lot in common. We like Harry Potter and Pixar movies. ...
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Image Credit: fanpop.com

A Game of Books: Our Summer Book List

August 2, 2016
Posted by: Trish Smyth
As any true Game of Thrones fan knows, “… a mind needs books as a sword needs a whetstone, if it is to keep its ...
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Image Credit: http://dfw.cbslocal.com

Lebron James, A Successful Rebrand

June 24, 2016
Posted by: Jonathan Weiss
Two years ago, I wrote about LeBron James’ decision to return to Cleveland. This move represented the launch of a campaign to repair his brand, ...
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Transforming Business with Speed

June 19, 2016
Posted by: Jeff Reynolds
When the CMO comes to the insights team with a time-sensitive crisis or opportunity, what is the response? If the answer is, “we’ll need six ...
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Jun 9, 2015; Cleveland, OH, USA; Golden State Warriors guard Stephen Curry (30) shoots the ball over Cleveland Cavaliers forward LeBron James (23) during the fourth quarter in game three of the NBA Finals at Quicken Loans Arena. Mandatory Credit: Bob Donnan-USA TODAY Sports - RTX1FVBH

Nothing But Net: Bayesian Network Modeling and the NBA Finals

June 14, 2016
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Posted by: Charles Swann
If you have seen any news coverage about this year’s NBA final between the Golden State Warriors and the Cleveland Cavaliers you may think it ...
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Tell Us How You Really Feel… with Emoticons

June 7, 2016
Posted by: Trish Smyth
LRW just got Skype for Business as part of a broader technology upgrade. I like many of the features that came with our new tech, ...
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Smartphone BLOG

Are smartphones in your survey sample yet?

May 22, 2016
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Posted by: Hilary DeCamp
If you want someone to do you a favor, you make it easy for them…right? Answering your survey is doing you a favor. Sure, there ...
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Budweiser: King of America?

May 12, 2016
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Posted by: Joan Cassidy
One of the world’s biggest brands took a big gulp and then took a step back, back to their heritage, back to their roots. Earlier ...
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Mobile and Social: Researching the Millennial Mom

May 3, 2016
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Posted by: Lori Collins-Jarvis
Marketers are eager to understand the behaviors, opinions and attitudes of the elusive Millennial moms. A lot has changed in marketing and research in the ...
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