Thirty Years of Impact

September 28, 2016
Posted by: Joan Cassidy
Today we celebrate Dave Sackman’s thirty years of impact at LRW. You can look at our trajectory from a small West coast research firm to our current position as one of the largest research consultancies in the world and know that Dave is an extraordinary leader. With Dave at the helm, LRW has enjoyed literally decades of double-digit growth. Not ...
Continue reading >
blog-base-image-segmentation-455x290

Segmentation Surveys: The Long & Short of It

September 27, 2016
2
Posted by: Hilary DeCamp
You don’t need another researcher to tell you that shorter surveys yield better quality data. What you probably do need is a researcher offering you ...
Continue reading >
Olympics Blog Image 455x290

You’re An Olympian, Too: Rio 2016

August 18, 2016
1
Posted by: Jessica Cornick
If you’re anything like me, you’ve been avidly following the 2016 Olympic Games in Rio and keeping a close eye on the medal count. You ...
Continue reading >
Bring Your Child to Work_455x290

Bring Your Child to Work Day 2016

August 8, 2016
10
Posted by: Trish Smyth
Full disclosure: I don’t have kids. I like kids, though. Kids and I have a lot in common. We like Harry Potter and Pixar movies. ...
Continue reading >
Image Credit: fanpop.com

A Game of Books: Our Summer Book List

August 2, 2016
Posted by: Trish Smyth
As any true Game of Thrones fan knows, “… a mind needs books as a sword needs a whetstone, if it is to keep its ...
Continue reading >
Image Credit: http://dfw.cbslocal.com

Lebron James, A Successful Rebrand

June 24, 2016
Posted by: Jonathan Weiss
Two years ago, I wrote about LeBron James’ decision to return to Cleveland. This move represented the launch of a campaign to repair his brand, ...
Continue reading >
Transforming Business With Speed_455x290

Transforming Business with Speed

June 19, 2016
Posted by: Jeff Reynolds
When the CMO comes to the insights team with a time-sensitive crisis or opportunity, what is the response? If the answer is, “we’ll need six ...
Continue reading >
Jun 9, 2015; Cleveland, OH, USA; Golden State Warriors guard Stephen Curry (30) shoots the ball over Cleveland Cavaliers forward LeBron James (23) during the fourth quarter in game three of the NBA Finals at Quicken Loans Arena. Mandatory Credit: Bob Donnan-USA TODAY Sports - RTX1FVBH

Nothing But Net: Bayesian Network Modeling and the NBA Finals

June 14, 2016
1
Posted by: Charles Swann
If you have seen any news coverage about this year’s NBA final between the Golden State Warriors and the Cleveland Cavaliers you may think it ...
Continue reading >
Tell Us How You Really Feel With Emoticons

Tell Us How You Really Feel… with Emoticons

June 7, 2016
Posted by: Trish Smyth
LRW just got Skype for Business as part of a broader technology upgrade. I like many of the features that came with our new tech, ...
Continue reading >
Smartphone BLOG

Are smartphones in your survey sample yet?

May 22, 2016
2
Posted by: Hilary DeCamp
If you want someone to do you a favor, you make it easy for them…right? Answering your survey is doing you a favor. Sure, there ...
Continue reading >