T-shirts & Tattoos: A Lesson in Identity Branding

April 3, 2017
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Posted by: Chris Elsbury
My wife and I recently hired a contractor to help us renovate our home. Before the ink had dried on the contract, our contractor presented the whole family with t-shirts bearing his company name. My kids got excited, and soon enough, we were all slipping into our shirts and taking photos with the contractor’s brand badged across our chests. While ...
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Market Research: Unleash New Insights

October 5, 2014
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Posted by: Chris Elsbury
“The definition of insanity is doing the same thing over and over and expecting a different result.” –Albert Einstein My dog is lazy; Chopper is ...
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