Do You Have a “Fresh Remote” Problem? A Curious Case of Customer Experience

August 14, 2017
Posted by: Jason Brooks
Upon checking into a particular hotel of a brand I had never stayed in before, I noticed on the nightstand a little white translucent bag labeled “Fresh Remote.” Sure enough, I could see the TV remote hermetically sealed inside. I immediately found myself in a paranoid state of questioning the cleanliness of my entire room rather than reflecting fondly on ...
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Insight in an Era of Change: NewMR & New Retail

June 21, 2017
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Posted by: Jason Brooks
I’m not a Buddhist, but I love one of the core tenets of Buddhist philosophy: the illusion of permanence is the root of all suffering. ...
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Identity Politics: A Lesson for Brands

April 10, 2017
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Posted by: Jason Brooks
Did you happen to see this recent Pepsi ad featuring Kendall Jenner? Perhaps not, as Pepsi quickly pulled it after widespread backlash on social media ...
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REI Opts Out of Black Friday. so what?

October 29, 2015
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Posted by: Jason Brooks
Outdoor recreation gear and clothing retailer REI just announced their plans to keep their 143 stores dark on Black Friday, giving all of their employees ...
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Virtual Reality Debate: Winner or Loser?

October 15, 2015
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Posted by: Jason Brooks
The CNN-hosted Democratic National Debate quietly showcased, for the first time, a groundbreaking advance: Virtual Reality.  This “VR-cast” was not to be as huge as ...
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VR for MR: A Case Study

June 5, 2015
Posted by: Jason Brooks
We’re just wrapping up the fielding portion of a groundbreaking, multi-market new customer experience test for H&R Block using Virtual Reality, aka, VR. Coming on ...
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The Multiplicative Force of Purpose

April 20, 2015
Posted by: Jason Brooks
Success gurus across the board will attest that being part of something bigger than oneself creates greater satisfaction, happiness, and motivation.  In line with that ...
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Brian Williams & the MRX of Memory

February 11, 2015
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Posted by: Jason Brooks
The hubbub over NBC Nightly News anchor Brian Williams’ “misremembering” his being in a military helicopter that was shot down by rocket fire over Iraq ...
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Re-envisioning Customer Experience with Virtual Reality

February 18, 2014
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Posted by: Jason Brooks
Long ago, before DVRs and LCDs, transistors and currency, electricity and even mathematics, there were stories: stories told from caring mother to sleepy child, between ...
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