Happy Holidays from LRW

December 18, 2017
Posted by: LRW
As 2017 comes to a close, we’d like to wish you and your loved ones a happy holiday season. Take a brief respite from the hustle and bustle and enjoy this holiday greeting. ...
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Insights from Arnie

September 18, 2013
10
Posted by: LRW
It’s a classic tale of entrepreneurship. A young man, his heart full of passion to make his own way, his brain filled with knowledge from ...
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Measuring Consumer Experience: More than Just an Insurance Policy

February 15, 2013
Posted by: LRW
As researchers we often craft experience surveys for our clients, helping them understand how their customers feel about their interactions with the company across different ...
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Winning is Everything

February 8, 2013
1
Posted by: LRW
Every fierce competitor knows winning means dominating the field, capturing die-hard fans, and crushing your opponents.  The ability to win in the marketplace comes directly ...
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Lessons in Backlash: Three Things You Should Know Before Rebranding in the Social Media Age

December 17, 2012
3
Posted by: LRW
Social media backlash—think Gap’s logo change and swift reversal—is clearly a problem which marketers must actively work to avoid and be prepared for in case ...
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The Brain Behind our Brains

December 7, 2012
7
Posted by: LRW
LRW recently celebrated the 25th anniversary of one of our leaders, DJ Jefferson, Executive Vice President of so what?®  One of the most important figures ...
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Strategic Focus Through Segmentation

November 30, 2012
2
Posted by: LRW
At LRW, we see segmentation not as a study, but as a strategic process that can focus and improve the efforts of an entire organization. ...
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Reasons to Give Thanks

November 21, 2012
Posted by: LRW
We are thankful for many things.  We are thankful for our clients for working with us.  We are thankful for our business partners all over ...
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Voting With Your Wallet

November 1, 2012
4
Posted by: LRW
We often assume we are in control, that we are rational.  We say we have “made” a decision after looking at all of the “facts.”  ...
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Leading at Level 5

September 20, 2012
Posted by: LRW
“To lead people, walk beside them.  As for the best leaders, the people do not notice their existence.  The next best, the people honor and ...
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