McDonald’s Hails the Kale. Why?

December 13, 2016
Posted by: Joan Cassidy
I stopped by the drive-thru at McDonald’s the other morning, desperate for another cup of coffee. While in line, I noticed a small garden of lettuces. Along with the greens, the raised beds included a sign for Greek yogurt and fresh berries. The headline read, “packed with flavor and protein.” It seems the trend of restaurants showcasing their chef’s garden ...
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Happy Thanksgiving 2016

November 21, 2016
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Posted by: Joan Cassidy
2016 has had its share of challenges, starting with the loss of Bowie, continued war and surges of refugees, more than one divisive election, and, ...
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Thirty Years of Impact

September 28, 2016
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Posted by: Joan Cassidy
Today we celebrate Dave Sackman’s thirty years of impact at LRW. You can look at our trajectory from a small West coast research firm to ...
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Budweiser: King of America?

May 12, 2016
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Posted by: Joan Cassidy
One of the world’s biggest brands took a big gulp and then took a step back, back to their heritage, back to their roots. Earlier ...
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Researcher Resolutions 2016

January 5, 2016
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Posted by: Joan Cassidy
You’ve probably seen the stats on New Year’s resolutions. Half of us make them. Few of us fulfill them. When a colleague told me that ...
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Infographic: Black Friday vs. Cyber Monday 2015

December 8, 2015
Posted by: Joan Cassidy
Holiday marketing started early this year. In September I received a very nice mailer from a large retailer filled with black and red plaid and ...
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“so what?®” is the Formula for Success

July 29, 2015
Posted by: Joan Cassidy
In a recent blog, titled What the LRW Investment Means for the Market Research Industry, Lenny Murphy of Gen2Avisors and editor of the GreenBook blog, ...
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LRW’s 2015 Top 50 Market Research Twitter Influencers List

June 16, 2015
Posted by: Joan Cassidy
Just about a year after the publishing of our first list of MRX’s top influencers on Twitter, we thought it time to take a new ...
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SPONSORS PULL YELLOW CARD ON FIFA FOULS

June 1, 2015
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Posted by: Joan Cassidy
This week in a dawn raid in Zurich, several FIFA executives were arrested on charges including fraud, racketeering, money laundering and bribery.  These events may ...
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Brands Can Make Waves, but Consumers Control the Tide

May 5, 2015
Posted by: Joan Cassidy
Jay Z’s streaming music service, TIDAL, recently launched with a CMO’s dream team of celebrity supporters, including Jack White, Madonna, Usher, Alicia Keyes and other ...
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