The Big Ideas from the Media Insights and Engagement Conference

February 12, 2018
Posted by: Alex Steging
After four thought-provoking days at the Media Insights and Engagement Conference, I’m struck by the recurring theme echoed in nearly every presentation (and which Oscar-winning producer Dana Brunetti adroitly addressed in his keynote speech and Q&A with our own Peggy Einnehmer): disruption in the media industry is here, and we – researchers, marketers, distributors and programmers – need to embrace ...
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Facial Coding is not a Silver Bullet (and there are no silver bullets)

October 17, 2017
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Posted by: Abe Rutchick
Michael Sankey and Ken Roberts, in a recent Greenbook Blog (“The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding”), observe that over a third ...
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Lebron James, A Successful Rebrand

June 24, 2016
Posted by: Jonathan Weiss
Two years ago, I wrote about LeBron James’ decision to return to Cleveland. This move represented the launch of a campaign to repair his brand, ...
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Getting Your Super Bowl Ad into the End Zone

February 8, 2016
Posted by: Trish Smyth
The year was 1982. Super Bowl XVI was an epic battle of the San Francisco 49ers and the Cincinnati Bengals at the Pontiac Silverdome in ...
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Uber’s New Logo: Wrong turn?

February 5, 2016
Posted by: Eric Asch
Let’s get this out of the way first. I’m an Uber guy. Been one for years. I use Uber to get to the airport from ...
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REI Opts Out of Black Friday. so what?

October 29, 2015
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Posted by: Jason Brooks
Outdoor recreation gear and clothing retailer REI just announced their plans to keep their 143 stores dark on Black Friday, giving all of their employees ...
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Nonprofit Advertising – Despair or Happiness, What’s the Better ROI?

October 8, 2015
Posted by: Nick Kreider
I spent several years working with Charitable Nonprofits (NPOs) and Non-Governmental Organizations (NGOs), in the field and at the desk, and I can tell you ...
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“Dieselgate” and Volkswagen: What’s the Impact?

September 24, 2015
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Posted by: Charles Swann
This week Volkswagen admitted to tampering with the emissions systems on 11 million diesel vehicles worldwide. This deception helped VW pass emissions tests despite their ...
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BX: UBER Brand & Ad Tracking in a Taxi Cab World

February 24, 2015
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Posted by: Jeff Reynolds
Last week I learned that the new VP of Consumer Insights at one of the largest global packaged goods companies is considering dropping major tracking ...
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50 Shades of Green

February 18, 2015
Posted by: Peggy Einnehmer
While a spot-on release and marketing strategy led to impressive performance this past weekend, the success of Universal’s 50 Shades of Gray movie should not ...
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