Lost Dogs & Lovin’: Super Bowl Ads Review

February 2, 2015
Posted by: Andrew Chizever
The buzz is that Budweiser won the popular opinion prize of Best Super Bowl Ad 2015. I hate to be a contrarian, but how did McDonald’s fly under everyone’s radar? They may not have had the BEST ad, but they surely must have had one of the most effective ones. Dear marketers, the goal and the role of advertising is ...
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Ensuring Super Bowl Ads Score

January 29, 2015
Posted by: Brian Smith
If you don’t believe ad testing should guide what you do, at least use ad testing to guide what you don’t do. A minute-long Super ...
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World Cup: Marketer’s Game

June 30, 2014
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Posted by: Lara Berman
World Cup fever strikes the nations, Garnering international participation. Sports bars brim and spill out fans, Chatter dominated by plays and game plans. And though ...
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Digital, Baby

May 21, 2014
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Posted by: Joan Cassidy
Digital enthusiasts cheered last month after the announcement that US digital ad spending outpaced broadcast TV spending for the first time.  While overall TV (broadcast ...
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Make ’em Laugh…No, Don’t

August 5, 2013
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Posted by: Lara Berman
Whether you’re a wheezer, a snorter, a cackler, a hisser, a screamer or a silent shaker, we all love to laugh. We find funny people ...
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Measuring Consumer Experience: More than Just an Insurance Policy

February 15, 2013
Posted by: LRW
As researchers we often craft experience surveys for our clients, helping them understand how their customers feel about their interactions with the company across different ...
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Breakfast Wars: Battling for Market Share

January 31, 2013
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Posted by: Mary Missig
The strategy set.  The campaigns planned.  You’re ready to conquer the market.  And then… invader.  That’s right, your competition has shown up and its war.  ...
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Better Advertising Through Unlocking Emotional and Non-Conscious Reactions

May 8, 2012
4
Posted by: LRW
Last week we discussed the holy grail of marketing, understanding what drives the non-conscious and emotional aspects of consumer choices.  This week we want to ...
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