Ensuring Super Bowl Ads Score

January 29, 2015
Posted by: Brian Smith
If you don’t believe ad testing should guide what you do, at least use ad testing to guide what you don’t do. A minute-long Super Bowl ad costs $8 million this year. And in many cases, our country’s largest brands find that a good deal. For the winners, it most certainly is – many past Super Bowl commercials are more ...
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World Cup: Marketer’s Game

June 30, 2014
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Posted by: Lara Berman
World Cup fever strikes the nations, Garnering international participation. Sports bars brim and spill out fans, Chatter dominated by plays and game plans. And though ...
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Digital, Baby

May 21, 2014
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Posted by: Joan Cassidy
Digital enthusiasts cheered last month after the announcement that US digital ad spending outpaced broadcast TV spending for the first time.  While overall TV (broadcast ...
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Make ’em Laugh…No, Don’t

August 5, 2013
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Posted by: Lara Berman
Whether you’re a wheezer, a snorter, a cackler, a hisser, a screamer or a silent shaker, we all love to laugh. We find funny people ...
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Measuring Consumer Experience: More than Just an Insurance Policy

February 15, 2013
Posted by: LRW
As researchers we often craft experience surveys for our clients, helping them understand how their customers feel about their interactions with the company across different ...
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Breakfast Wars: Battling for Market Share

January 31, 2013
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Posted by: Mary Missig
The strategy set.  The campaigns planned.  You’re ready to conquer the market.  And then… invader.  That’s right, your competition has shown up and its war.  ...
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Better Advertising Through Unlocking Emotional and Non-Conscious Reactions

May 8, 2012
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Posted by: LRW
Last week we discussed the holy grail of marketing, understanding what drives the non-conscious and emotional aspects of consumer choices.  This week we want to ...
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