The New Normal: Redefining Exclusivity

April 12, 2017
Posted by: Jessica Cornick, PhD
Summer is rapidly approaching and so too are the advertisements for gyms, weight loss products, and home delivery meal systems. Looking at search engine trends for the past few spring seasons, there is a marked spike for health and fitness related products which is expected based on the demand created by all of those pesky swimsuit advertisements. But what about ...
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Predictions 2017: Take the Long View

December 20, 2016
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Posted by: Dave Sackman
People ask for prediction blogs annually but, as fast as technology is moving, our industry pace of change is not one that can — or ...
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What Wasn’t Talked About at IIeX

June 22, 2015
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Posted by: Shaun Collett
Having recently left IIeX 2015 North America, I loved hearing the industry’s conversations and passion in advancing the next generation of market research: shorter surveys, ...
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New World Demographics – Digigraphics

April 12, 2015
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Posted by: Nick Kreider
It is high time we supplement, and, when necessary dare I say, replace the standard list of demographics we ask in surveys with what I ...
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BX: UBER Brand & Ad Tracking in a Taxi Cab World

February 24, 2015
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Posted by: Jeff Reynolds
Last week I learned that the new VP of Consumer Insights at one of the largest global packaged goods companies is considering dropping major tracking ...
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MRX: 20/20 Predictions

January 6, 2015
Posted by: Dave Sackman
I’m not a fan of nostalgia, after all, it isn’t what it used to be. But since it’s already the midpoint of this decade, it’s ...
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How Market Research Can Leverage the Data Explosion

June 23, 2014
Posted by: Lara Berman
The market research industry must leverage the “data explosion” in order to “be the voice of the market place for our clients,” said LRW President ...
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2014 Prediction: Mystic Nerds to Rock Convergent Data Streams

December 23, 2013
Posted by: Lara Berman
Like mystics peering into a crystal-data ball, researchers guide companies’ futures, advising, “do this, not that, and you will prosper.” We are not alone in ...
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The Tech Boom: The Case for MRX

July 22, 2013
Posted by: Joan Cassidy
No matter what industry or country you operate in, responding to an evolving marketplace has always been the key to business success. Rather than merely ...
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Joy or Gnashing Teeth: The Future of MR

June 13, 2013
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Posted by: Scott Luck
The debate rages on: will the mainstream of the market research industry be able to adapt to the rapid pace of change, much of this ...
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