Big Data in Market Research: Using Statistical Modeling to Predict the Future

November 9, 2012
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Posted by: Joan Cassidy
In the wake of an election widely reported as “too close to call,” a surprisingly accurate predictor has emerged: statistical modeling. Nate Silver’s impressively spot-on predictions of the 2008 and 2012 elections on his FiveThirtyEight blog are quickly passing into legend (and translating into better book sales: The Signal and the Noise, is the #2 best-seller on Amazon). But what ...
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“Big Data” Will Not Make Market Research Obsolete

April 24, 2012
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Posted by: LRW
With access to new data sources — social analytics and other web data, as well as better access to sales and other customer data — ...
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