Brand Identity: You Are What You Buy (Sometimes)

May 8, 2017
Posted by: Jessica Cornick, PhD
Meet Jane the Consumer. Jane is a wife and mother who is also a registered nurse, an avid Instagram user, and a “dance mom.” Jane belongs to a variety of groups, some she has joined (for example, the wider network of nurses across the country) and some she has formed (for example, a group of dance parents who have bonded ...
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The Echo Chamber at Work

April 25, 2017
Posted by: Jessica Cornick, PhD
The Internet, in its infancy, was truly the “World Wide Web,” a place where all users had equal exposure to information. Now, thanks to digital ...
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T-shirts & Tattoos: A Lesson in Identity Branding

April 3, 2017
2
Posted by: Chris Elsbury
My wife and I recently hired a contractor to help us renovate our home. Before the ink had dried on the contract, our contractor presented ...
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Market Research Needs to Change. so what?

November 29, 2016
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Posted by: David Rabjohns
The way people buy has changed, and market research needs to evolve as a result. Sorry, but it is true. Think about the last time ...
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Election 2016: Appealing to the BASE

November 1, 2016
Posted by: Jessica Cornick, PhD
Pew Research recently argued that 2016 is a critical election year because Millennials outnumber Baby Boomers for the first time with 126 million eligible Millennial ...
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A Lesson in the Nonconscious from Jon Lester

October 24, 2016
Posted by: Jonathan Weiss
Chicago Cubs pitcher Jon Lester was just named co-MVP of the 2016 National League Championship Series; the ace pitcher’s performance last Thursday helped propel the ...
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Infographic: Black Friday vs. Cyber Monday 2015

December 8, 2015
Posted by: Joan Cassidy
Holiday marketing started early this year. In September I received a very nice mailer from a large retailer filled with black and red plaid and ...
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I Know It When I Feel It: Multisensory Survey Design

November 19, 2015
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Posted by: Hilary DeCamp
I recently read an article in the New Yorker titled, “Accounting for Taste,” which details the research of Charles Spence, a professor of experimental psychology. ...
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Mapping the Pathways to Nirvana

November 17, 2015
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Posted by: Hrag Balian
There is a quiet revolution taking place among a minority of marketing researchers.  This revolution, noble and ambitious in its cause, is aimed at undermining ...
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There Are Many Pathways to Nirvana

November 12, 2015
1
Posted by: Frank Zinni
A recent essay, by Dr. Stephen Needel, in Greenbook, entitled “Is the Path to Purchase the Road to Perdition?” caught my attention. In it Dr. ...
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