Four Ways to Employ a Human-Centric Approach in a Tech-Centric MRX World

April 3, 2018
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Posted by: Jessica Long
What is the first word you think of when you hear the words, “Market Research?” We posed this question to the MRX agencies, innovators and client-side practitioners attending Greenbook’s Insight Innovation Exchange Conference (IIeX) in Amsterdam last month. “Data!” cried a tall gentleman towards the back. “Numbers!” “Insights!” voices echoed across the room. “Tech & Innovation!” cried another. This being ...
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Brand Identity: Signaling the Self

June 13, 2017
Posted by: Jessica Cornick, PhD
When someone asks you what kind of car you drive, what are they really asking? In her blog on car buying, Collette Eccleston, PhD said, ...
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Brand Identity: Galvanizing an “Us”

May 31, 2017
Posted by: Jessica Cornick, PhD
In our last blog, we met Jane the Consumer. Jane is wife, mother, registered nurse, Instagram user, and “dance mom.” Companies that want Jane’s business ...
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Brand Identity: You Are What You Buy (Sometimes)

May 8, 2017
Posted by: Jessica Cornick, PhD
Meet Jane the Consumer. Jane is a wife and mother who is also a registered nurse, an avid Instagram user, and a “dance mom.” Jane ...
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The Echo Chamber at Work

April 25, 2017
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Posted by: Jessica Cornick, PhD
The Internet, in its infancy, was truly the “World Wide Web,” a place where all users had equal exposure to information. Now, thanks to digital ...
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T-shirts & Tattoos: A Lesson in Identity Branding

April 3, 2017
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Posted by: Chris Elsbury
My wife and I recently hired a contractor to help us renovate our home. Before the ink had dried on the contract, our contractor presented ...
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Market Research Needs to Change. so what?

November 29, 2016
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Posted by: David Rabjohns
The way people buy has changed, and market research needs to evolve as a result. Sorry, but it is true. Think about the last time ...
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Election 2016: Appealing to the BASE

November 1, 2016
Posted by: Jessica Cornick, PhD
Pew Research recently argued that 2016 is a critical election year because Millennials outnumber Baby Boomers for the first time with 126 million eligible Millennial ...
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A Lesson in the Nonconscious from Jon Lester

October 24, 2016
Posted by: Jonathan Weiss
Chicago Cubs pitcher Jon Lester was just named co-MVP of the 2016 National League Championship Series; the ace pitcher’s performance last Thursday helped propel the ...
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Infographic: Black Friday vs. Cyber Monday 2015

December 8, 2015
Posted by: Joan Cassidy
Holiday marketing started early this year. In September I received a very nice mailer from a large retailer filled with black and red plaid and ...
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