Mapping the Pathways to Nirvana

November 17, 2015
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Posted by: Hrag Balian
There is a quiet revolution taking place among a minority of marketing researchers.  This revolution, noble and ambitious in its cause, is aimed at undermining a basic but profoundly powerful idea: that the customer journey can best be described generally, and that it can be summarized by a psychological process of funnel-like conversion, where beliefs and norms transform into attitudes, ...
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There Are Many Pathways to Nirvana

November 12, 2015
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Posted by: Frank Zinni
A recent essay, by Dr. Stephen Needel, in Greenbook, entitled “Is the Path to Purchase the Road to Perdition?” caught my attention. In it Dr. ...
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Unearth Seismic Shifts with NewMR Tools

November 9, 2015
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Posted by: Frank Zinni
In their article A Seismic Shift in How People Eat, The New York Times announced that, “Eating habits are changing across the country and food ...
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“Dieselgate” and Volkswagen: What’s the Impact?

September 24, 2015
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Posted by: Charles Swann
This week Volkswagen admitted to tampering with the emissions systems on 11 million diesel vehicles worldwide. This deception helped VW pass emissions tests despite their ...
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TV Today: Too Much of a Good Thing?

September 2, 2015
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Posted by: Peggy Einnehmer
Beginning this month, the broadcast networks will launch 37 new series, of which only a handful will be hits.  For better or worse, the fall ...
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What’s Really Driving Car Buying?

August 27, 2015
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Posted by: Collette Eccleston, PhD
It’s that time of year: Labor Day, back to school, shorter days. The end of summer? Yes… and the new model car season. The newest ...
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Irrational Consumers or Fast Thinking?

March 3, 2015
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Posted by: Charles Swann
The other day, I read a bunch of articles about “irrational” consumers. Quick to apply my knowledge, I decided to point out to my wife ...
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The Genius of Pooh: A Beginner’s Mind

December 28, 2014
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Posted by: Frank Zinni
What do young children, Winnie the Pooh, Sherlock Holmes and Zen Buddhists all have in common? A beginner’s mind: they approach the world with limited ...
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When Facts Don’t Matter to Consumers

August 19, 2014
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Posted by: Charles Swann
Say what you will about the Smart Fortwo, but one thing is certain: it’s a small car and many people believe small cars are dangerous. ...
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Open-Ended Questions: The Comeback Kid

August 10, 2014
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Posted by: Joan Cassidy
As researchers look for new methods to derive insights about consumers’ emotions and less-conscious thoughts and motivations, we should take a fresh look at the ...
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