Predictions 2017: Take the Long View

December 20, 2016
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Posted by: Dave Sackman
People ask for prediction blogs annually but, as fast as technology is moving, our industry pace of change is not one that can — or should — really be evaluated in individual years. Rather, I’d argue it should be measured in decades, certainly not evaluated any more frequently than half-decades. For example, internet data collection was introduced by Gordon Black ...
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Thirty Years of Impact

September 28, 2016
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Posted by: Joan Cassidy
Today we celebrate Dave Sackman’s thirty years of impact at LRW. You can look at our trajectory from a small West coast research firm to ...
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Profit or Purpose? Some New Thoughts.

August 24, 2015
Posted by: Dave Sackman
Many economists and most CEOs view the primary job of a for-profit business as providing the goods and services that people need or want in ...
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Choosing Greatness

August 17, 2015
Posted by: Dave Sackman
Abe Lincoln said, “Whatever you are, be a good one.” For years, I thought the quote was “whatever you are, be a great one,” and ...
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MRX: 20/20 Predictions

January 6, 2015
Posted by: Dave Sackman
I’m not a fan of nostalgia, after all, it isn’t what it used to be. But since it’s already the midpoint of this decade, it’s ...
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Virtual Reality: A Tool for New Worlds of Insight

August 3, 2014
Posted by: Joan Cassidy
“You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And ...
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Facebook purchases Oculus VR. so what?

March 25, 2014
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Posted by: Dave Sackman
It’s a rare moment in life when you encounter something that helps you see the world in a new way.  Your heart races, your mind ...
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Resolve to Reflect

January 1, 2014
Posted by: Dave Sackman
The New Year is a great time to pause and reflect. While I do this throughout the year, as we let go of one calendar ...
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Virtual Reality: Immersive Experiences in Research

September 24, 2013
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Posted by: Dave Sackman
It’s been about two years since my first experience in the goggles – virtual reality goggles, that is.  I was in Santa Barbara meeting with ...
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Fads: Bad or Rad?

August 19, 2013
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Posted by: Dave Sackman
The market research industry was fairly slow to innovate during its first 40-50 years. For most of that time, the industry intensely focused on scientific ...
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