DACA: Dreaming of a More Perfect Union

September 25, 2017
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Posted by: Dave Sackman
I recently joined about 800 other business leaders including Tim Cook from Apple, Jeff Bezos from Amazon, Mark Zuckerberg and Sheryl Sandberg from Facebook, Sundar Pichai from Google, Brad Smith and Satya Nadella from Microsoft, and many others in urging Congress to pass the bipartisan Dream Act or something similar. I rarely speak out publicly on political issues in my ...
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Predictions 2017: Take the Long View

December 20, 2016
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Posted by: Dave Sackman
People ask for prediction blogs annually but, as fast as technology is moving, our industry pace of change is not one that can — or ...
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Thirty Years of Impact

September 28, 2016
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Posted by: Joan Cassidy
Today we celebrate Dave Sackman’s thirty years of impact at LRW. You can look at our trajectory from a small West coast research firm to ...
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Profit or Purpose? Some New Thoughts.

August 24, 2015
Posted by: Dave Sackman
Many economists and most CEOs view the primary job of a for-profit business as providing the goods and services that people need or want in ...
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Choosing Greatness

August 17, 2015
Posted by: Dave Sackman
Abe Lincoln said, “Whatever you are, be a good one.” For years, I thought the quote was “whatever you are, be a great one,” and ...
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MRX: 20/20 Predictions

January 6, 2015
Posted by: Dave Sackman
I’m not a fan of nostalgia, after all, it isn’t what it used to be. But since it’s already the midpoint of this decade, it’s ...
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Virtual Reality: A Tool for New Worlds of Insight

August 3, 2014
Posted by: Joan Cassidy
“You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And ...
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Facebook purchases Oculus VR. so what?

March 25, 2014
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Posted by: Dave Sackman
It’s a rare moment in life when you encounter something that helps you see the world in a new way.  Your heart races, your mind ...
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Resolve to Reflect

January 1, 2014
Posted by: Dave Sackman
The New Year is a great time to pause and reflect. While I do this throughout the year, as we let go of one calendar ...
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Virtual Reality: Immersive Experiences in Research

September 24, 2013
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Posted by: Dave Sackman
It’s been about two years since my first experience in the goggles – virtual reality goggles, that is.  I was in Santa Barbara meeting with ...
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