Virtual Reality: Immersive Experiences in Research

September 24, 2013
4
Posted by: Dave Sackman
It’s been about two years since my first experience in the goggles – virtual reality goggles, that is.  I was in Santa Barbara meeting with a collection of academics and researchers working to develop tools to understand the role of emotions and the non-conscious in consumer behavior.  I was escorted into a room and handed the HMD (head mounted display). ...
Continue reading >

Fads: Bad or Rad?

August 19, 2013
3
Posted by: Dave Sackman
The market research industry was fairly slow to innovate during its first 40-50 years. For most of that time, the industry intensely focused on scientific ...
Continue reading >

Keys to Success: Be Resilient

October 4, 2012
4
Posted by: Dave Sackman
While there are many important traits of successful people — you better be really smart, most are quite likable, creativity helps, great interpersonal skills are ...
Continue reading >

Keys to Success: Live Life to Its Fullest

August 23, 2012
5
Posted by: Dave Sackman
Many of us are taught early on in life to set goals and try to be the best we can be. We strive to get ...
Continue reading >

Keys to Success: Be Curious

August 2, 2012
3
Posted by: Dave Sackman
I live in Los Angeles so I have spent a fair amount of time on the beach in Malibu.  In Malibu, you walk down the ...
Continue reading >

The Definition of Success

July 17, 2012
7
Posted by: Dave Sackman
Over the next few months, I will share some thoughts with you about success and what it takes to succeed. We’ll talk about things like ...
Continue reading >