David Sackman Honored as Technology Visionary

March 25, 2015
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Posted by: Joan Cassidy
“I do not advocate adopting technology for technology’s sake. But when the advance enables us to enhance performance, achieve what was previously impossible, or elevate and better our process and products, it meets the criteria necessary to warrant adoption and integration.” – LRW CEO David Sackman in Survey Magazine, March 2015 Historically, LRW has not been quick to adopt new ...
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BX: UBER Brand & Ad Tracking in a Taxi Cab World

February 24, 2015
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Posted by: Jeff Reynolds
Last week I learned that the new VP of Consumer Insights at one of the largest global packaged goods companies is considering dropping major tracking ...
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TEDx, VR & Dave’s Dream Come True

January 27, 2015
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Posted by: Lara Berman
And then a moment arrives and it’s no longer just a dream. After years of seeing of what no one else saw, they saw it. ...
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MRX: 20/20 Predictions

January 6, 2015
Posted by: Dave Sackman
I’m not a fan of nostalgia, after all, it isn’t what it used to be. But since it’s already the midpoint of this decade, it’s ...
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2014: Mobile on the Move

December 17, 2014
Posted by: Joan Cassidy
Evidence mounts: mobile matters to marketers and researchers because mobile matters to people. (What an understatement.) 2014 marked a dramatic shift as marketers shifted to ...
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Multi-Channel Sea Change

December 4, 2014
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Posted by: Miriam Alexander
Black Friday and its ramp up are over, and retailers may be seeing red with in-store sales down 11.3% from last year. E-tailers are rejoicing ...
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Market Research: Unleash New Insights

October 5, 2014
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Posted by: Chris Elsbury
“The definition of insanity is doing the same thing over and over and expecting a different result.” –Albert Einstein My dog is lazy; Chopper is ...
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Product Development: In Search of a Masterpiece

August 24, 2014
Posted by: Joan Cassidy
Innovate or die, we’re fond of saying, because although dramatic, it’s true that those who fail to remain inventive, industrious, and interesting to consumers inevitably ...
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Virtual Reality: A Tool for New Worlds of Insight

August 3, 2014
Posted by: Joan Cassidy
“You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And ...
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1000 Channels and Nothin’ On

July 7, 2014
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Posted by: Peggy Einnehmer
Content curation is a hot topic these days, but I’ve yet to see something that makes it easy for viewers to (1) find the content ...
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