Choosing Greatness

August 17, 2015
Posted by: Dave Sackman
Abe Lincoln said, “Whatever you are, be a good one.” For years, I thought the quote was “whatever you are, be a great one,” and I took what I thought the words of our greatest president to heart and looked to pursue greatness. But how do you know what greatness looks like? After years of trying to wrestle greatness to ...
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“so what?®” is the Formula for Success

July 29, 2015
Posted by: Joan Cassidy
In a recent blog, titled What the LRW Investment Means for the Market Research Industry, Lenny Murphy of Gen2Avisors and editor of the GreenBook blog, ...
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Was Harry Truman Right?

July 14, 2015
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Posted by: Trish Smyth
Harry S. Truman, 33rd President of the United States, famously said, “Not all readers are leaders, but all leaders are readers.” “Haberdasher Harry” Truman, in ...
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The Multiplicative Force of Purpose

April 20, 2015
Posted by: Jason Brooks
Success gurus across the board will attest that being part of something bigger than oneself creates greater satisfaction, happiness, and motivation.  In line with that ...
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David Sackman Honored as Technology Visionary

March 25, 2015
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Posted by: Joan Cassidy
“I do not advocate adopting technology for technology’s sake. But when the advance enables us to enhance performance, achieve what was previously impossible, or elevate ...
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BX: UBER Brand & Ad Tracking in a Taxi Cab World

February 24, 2015
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Posted by: Jeff Reynolds
Last week I learned that the new VP of Consumer Insights at one of the largest global packaged goods companies is considering dropping major tracking ...
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TEDx, VR & Dave’s Dream Come True

January 27, 2015
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Posted by: Lara Berman
And then a moment arrives and it’s no longer just a dream. After years of seeing of what no one else saw, they saw it. ...
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The Genius of Pooh: A Beginner’s Mind

December 28, 2014
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Posted by: Frank Zinni
What do young children, Winnie the Pooh, Sherlock Holmes and Zen Buddhists all have in common? A beginner’s mind: they approach the world with limited ...
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CX Design: How to Move an Elephant

October 28, 2014
Posted by: Lara Berman
You’re tasked with leading the process for redesigning your company’s customer experience. so what?  You’re excited! You’re honored! You’re terrified! Getting a large organization to ...
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LRW’s 2014 Top 25 Market Research Social Media Influencers List

September 15, 2014
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Posted by: Joan Cassidy
A few weeks back, Ray Poynter’s Greenbook blog discussed social media influencers in Market Research, and explored different measurement approaches. His article inspired our own ...
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