United Airlines’ Turbulent Ride

April 4, 2017
Posted by: Trish Smyth
United Airlines has been flying with turbulence these past few weeks. The rocky flight started before they even left the ground in Denver, where the airline barred two teenage girls traveling on employee passes from boarding a flight for wearing leggings. When an observer with a large social media following live tweeted the exchange, it went viral, and the social ...
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A Lesson in the Nonconscious from Jon Lester

October 24, 2016
Posted by: Jonathan Weiss
Chicago Cubs pitcher Jon Lester was just named co-MVP of the 2016 National League Championship Series; the ace pitcher’s performance last Thursday helped propel the ...
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Lebron James, A Successful Rebrand

June 24, 2016
Posted by: Jonathan Weiss
Two years ago, I wrote about LeBron James’ decision to return to Cleveland. This move represented the launch of a campaign to repair his brand, ...
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Nothing But Net: Bayesian Network Modeling and the NBA Finals

June 14, 2016
Posted by: Charles Swann
If you have seen any news coverage about this year’s NBA final between the Golden State Warriors and the Cleveland Cavaliers you may think it ...
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Budweiser: King of America?

May 12, 2016
Posted by: Joan Cassidy
One of the world’s biggest brands took a big gulp and then took a step back, back to their heritage, back to their roots. Earlier ...
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Mobile and Social: Researching the Millennial Mom

May 3, 2016
Posted by: Lori Collins-Jarvis
Marketers are eager to understand the behaviors, opinions and attitudes of the elusive Millennial moms. A lot has changed in marketing and research in the ...
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Glee: Art Imitating the Multicultural Market

March 1, 2016
Posted by: Stephen Palacios
Want to be a better marketer? Go back and watch “Glee.” Marketers and brands are embracing the latest examples of how social norms are continuing ...
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Uber’s New Logo: Wrong turn?

February 5, 2016
Posted by: Eric Asch
Let’s get this out of the way first. I’m an Uber guy. Been one for years. I use Uber to get to the airport from ...
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Infographic: Black Friday vs. Cyber Monday 2015

December 8, 2015
Posted by: Joan Cassidy
Holiday marketing started early this year. In September I received a very nice mailer from a large retailer filled with black and red plaid and ...
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REI Opts Out of Black Friday. so what?

October 29, 2015
Posted by: Jason Brooks
Outdoor recreation gear and clothing retailer REI just announced their plans to keep their 143 stores dark on Black Friday, giving all of their employees ...
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