Mobile and Social: Researching the Millennial Mom

May 3, 2016
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Posted by: Lori Collins-Jarvis
Marketers are eager to understand the behaviors, opinions and attitudes of the elusive Millennial moms. A lot has changed in marketing and research in the last five years, but the importance of new techniques slapped me in the face at a focus group I moderated, where one mom told me she only pays attention to marketing messages she can access ...
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Glee: Art Imitating the Multicultural Market

March 1, 2016
Posted by: Stephen Palacios
Want to be a better marketer? Go back and watch “Glee.” Marketers and brands are embracing the latest examples of how social norms are continuing ...
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Uber’s New Logo: Wrong turn?

February 5, 2016
Posted by: Eric Asch
Let’s get this out of the way first. I’m an Uber guy. Been one for years. I use Uber to get to the airport from ...
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Infographic: Black Friday vs. Cyber Monday 2015

December 8, 2015
Posted by: Joan Cassidy
Holiday marketing started early this year. In September I received a very nice mailer from a large retailer filled with black and red plaid and ...
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REI Opts Out of Black Friday. so what?

October 29, 2015
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Posted by: Jason Brooks
Outdoor recreation gear and clothing retailer REI just announced their plans to keep their 143 stores dark on Black Friday, giving all of their employees ...
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Nonprofit Advertising – Despair or Happiness, What’s the Better ROI?

October 8, 2015
Posted by: Nick Kreider
I spent several years working with Charitable Nonprofits (NPOs) and Non-Governmental Organizations (NGOs), in the field and at the desk, and I can tell you ...
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PR Crisis? Call MRX

October 2, 2015
Posted by: Lori Collins-Jarvis
To put it mildly, Volkswagen has a PR crisis on its hands. With legal and recall challenges mounting and the story lingering in the press, ...
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“Dieselgate” and Volkswagen: What’s the Impact?

September 24, 2015
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Posted by: Charles Swann
This week Volkswagen admitted to tampering with the emissions systems on 11 million diesel vehicles worldwide. This deception helped VW pass emissions tests despite their ...
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SPONSORS PULL YELLOW CARD ON FIFA FOULS

June 1, 2015
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Posted by: Joan Cassidy
This week in a dawn raid in Zurich, several FIFA executives were arrested on charges including fraud, racketeering, money laundering and bribery.  These events may ...
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Brands Can Make Waves, but Consumers Control the Tide

May 5, 2015
Posted by: Joan Cassidy
Jay Z’s streaming music service, TIDAL, recently launched with a CMO’s dream team of celebrity supporters, including Jack White, Madonna, Usher, Alicia Keyes and other ...
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