Modeling Outcomes in Baseball and Business

October 2, 2017
Posted by: Steve Karlin
For those of you who follow baseball, the Los Angeles Dodgers clinched a spot in the playoffs this past weekend. I predicted this outcome back in early spring. I’m not like a regular fan who predicts the home team will win; I am guy who builds models for a living, typically for large companies, trying to inform important business decisions ...
Continue reading >

Define ‘Normal.’ The Problem with Norms

August 25, 2017
Posted by: Jennifer Cruickshank
We’ve all been there: that moment when study results come back and someone on the team asks, “Do we have any industry norms to compare ...
Continue reading >

Insight in an Era of Change: NewMR & New Retail

June 21, 2017
2
Posted by: Jason Brooks
I’m not a Buddhist, but I love one of the core tenets of Buddhist philosophy: the illusion of permanence is the root of all suffering. ...
Continue reading >

The New Normal: Redefining Exclusivity

April 12, 2017
Posted by: Jessica Cornick, PhD
Summer is rapidly approaching and so too are the advertisements for gyms, weight loss products, and home delivery meal systems. Looking at search engine trends ...
Continue reading >

Skills and Talents Needed for the Future of Insights

December 5, 2016
2
Posted by: Jeff Reynolds
I’m often asked, “What are the skills and talents needed for the next generation of Consumer Insights?” Honestly, I have been thinking about this question ...
Continue reading >

I Know It When I Feel It: Multisensory Survey Design

November 19, 2015
2
Posted by: Hilary DeCamp
I recently read an article in the New Yorker titled, “Accounting for Taste,” which details the research of Charles Spence, a professor of experimental psychology. ...
Continue reading >

Mapping the Pathways to Nirvana

November 17, 2015
3
Posted by: Hrag Balian
There is a quiet revolution taking place among a minority of marketing researchers.  This revolution, noble and ambitious in its cause, is aimed at undermining ...
Continue reading >

Applying Assignment Weights to Brand Ratings

August 12, 2015
Posted by: Hilary DeCamp
In my last blog, “Who Should Rate Which Brands?” I addressed brand assignment methodologies when obtaining consumer brand ratings. Having consumers rate every brand in ...
Continue reading >

No Crystal Ball: Consumer Predictions in Surveys

April 8, 2015
Posted by: Collette Eccleston, PhD
In our surveys, we often ask respondents to predict the future. We don’t ask them to gaze into their crystal ball, but we ask them ...
Continue reading >

Don’t Be Fooled – Overcome Memory Limitations in Survey Response

April 1, 2015
Posted by: Collette Eccleston, PhD
On April Fools’ Day, you expect some pranks from your friends. You even expect a few jokes from your favorite brands. But you don’t expect ...
Continue reading >