Segmentation: Beyond Demographics

March 8, 2015
3
Posted by: Jennifer Valenzuela
Last week, The New York Times published an article about Fidelity Investments’ decision to customize their customer service approach based on the gender of the investor. In practice, this means a woman calling for advice may receive more small talk initially. She may field questions concerning her long-term financial goals and the important relationships in her life. A man, on ...
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Irrational Consumers or Fast Thinking?

March 3, 2015
5
Posted by: Charles Swann
The other day, I read a bunch of articles about “irrational” consumers. Quick to apply my knowledge, I decided to point out to my wife ...
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BX: UBER Brand & Ad Tracking in a Taxi Cab World

February 24, 2015
2
Posted by: Jeff Reynolds
Last week I learned that the new VP of Consumer Insights at one of the largest global packaged goods companies is considering dropping major tracking ...
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Drive Action with Bayesian Network Modeling

February 16, 2015
Posted by: Robert "Mick" McWilliams
Expert marketers know that to drive sales, you need to enhance brand perceptions and improve the most important aspects of customer experience. But what brand ...
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Brian Williams & the MRX of Memory

February 11, 2015
5
Posted by: Jason Brooks
The hubbub over NBC Nightly News anchor Brian Williams’ “misremembering” his being in a military helicopter that was shot down by rocket fire over Iraq ...
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Ensuring Super Bowl Ads Score

January 29, 2015
Posted by: Brian Smith
If you don’t believe ad testing should guide what you do, at least use ad testing to guide what you don’t do. A minute-long Super ...
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TEDx, VR & Dave’s Dream Come True

January 27, 2015
2
Posted by: Lara Berman
And then a moment arrives and it’s no longer just a dream. After years of seeing of what no one else saw, they saw it. ...
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Sorry Seth, Smart Sampling Works

January 14, 2015
3
Posted by: Hilary DeCamp
“If you survey 10,000 of your customers by email and 200 reply, what will you learn from the responses?” asks Seth Godin on his blog. ...
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MRX: 20/20 Predictions

January 6, 2015
Posted by: Dave Sackman
I’m not a fan of nostalgia, after all, it isn’t what it used to be. But since it’s already the midpoint of this decade, it’s ...
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The Genius of Pooh: A Beginner’s Mind

December 28, 2014
2
Posted by: Frank Zinni
What do young children, Winnie the Pooh, Sherlock Holmes and Zen Buddhists all have in common? A beginner’s mind: they approach the world with limited ...
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