Mobile and Social: Researching the Millennial Mom

May 3, 2016
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Posted by: Lori Collins-Jarvis
Marketers are eager to understand the behaviors, opinions and attitudes of the elusive Millennial moms. A lot has changed in marketing and research in the last five years, but the importance of new techniques slapped me in the face at a focus group I moderated, where one mom told me she only pays attention to marketing messages she can access ...
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Is Your Tracker Truly Trendable?

March 30, 2016
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Posted by: Hilary DeCamp
Perhaps you’re a classically trained researcher who’s had it hammered into you that a question’s wording, format, context and placement can impact its result. Thus ...
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Virtual Reality Debate: Winner or Loser?

October 15, 2015
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Posted by: Jason Brooks
The CNN-hosted Democratic National Debate quietly showcased, for the first time, a groundbreaking advance: Virtual Reality.  This “VR-cast” was not to be as huge as ...
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New MRX Tech @ IIeX

June 11, 2015
Posted by: Jeff Reynolds
The technological revolution of the last 20 years has dramatically changed the nature of human existence. This is especially true with the advent of digital, ...
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I’ve seen the future. It’s on my wrist.

May 11, 2015
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Posted by: Eric Asch
Musings on two weeks with the Apple Watch… Imagine my delight. As an unabashed (and occasionally and deservedly derided) early adopter, I ordered the Apple ...
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Survey Design with Smartphones In Mind

March 16, 2015
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Posted by: Hilary DeCamp
In a meeting today, someone said, “There’s no point in making this segmentation survey smartphone-friendly or shorter than 30 minutes, since no one would take ...
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Sorry Seth, Smart Sampling Works

January 14, 2015
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Posted by: Hilary DeCamp
“If you survey 10,000 of your customers by email and 200 reply, what will you learn from the responses?” asks Seth Godin on his blog. ...
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2014: Mobile on the Move

December 17, 2014
Posted by: Joan Cassidy
Evidence mounts: mobile matters to marketers and researchers because mobile matters to people. (What an understatement.) 2014 marked a dramatic shift as marketers shifted to ...
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Multi-Channel Sea Change

December 4, 2014
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Posted by: Miriam Alexander
Black Friday and its ramp up are over, and retailers may be seeing red with in-store sales down 11.3% from last year. E-tailers are rejoicing ...
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Digital, Baby

May 21, 2014
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Posted by: Joan Cassidy
Digital enthusiasts cheered last month after the announcement that US digital ad spending outpaced broadcast TV spending for the first time.  While overall TV (broadcast ...
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