Bias Training: Why Starbucks is Right

May 29, 2018
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Posted by: Collette Eccleston, PhD
It is now a familiar story: On April 12, two young African American men were arrested in a Philadelphia Starbucks, apparently for waiting while Black.  Starbucks, in relatively little time, issued an apology and announced that they will close US stores on May 29 for racial bias training of approximately 175,000 employees. Diversity training has existed in American workplaces for ...
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Facial Coding is not a Silver Bullet (and there are no silver bullets)

October 17, 2017
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Posted by: Abe Rutchick
Michael Sankey and Ken Roberts, in a recent Greenbook Blog (“The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding”), observe that over a third ...
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Challenging the Status Quo: Bias in the NewMR

August 21, 2017
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Posted by: Andrew Chizever
They say, “Old habits die hard.” My dad gave me a real-life understanding of this the other day. After a nice lunch together, he mentioned ...
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Brand Identity: A Community Experience

July 5, 2017
Posted by: Jessica Cornick, PhD
Meet Jane: registered nurse, Instagrammer, and “dance mom”; she uses Burt’s Bees, drives a hybrid SUV and works out at Planet Fitness. Jane, like all ...
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Brand Identity: Signaling the Self

June 13, 2017
Posted by: Jessica Cornick, PhD
When someone asks you what kind of car you drive, what are they really asking? In her blog on car buying, Collette Eccleston, PhD said, ...
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Brand Identity: Add Value Through Shared Values

June 7, 2017
Posted by: Jessica Cornick, PhD
In this blog series on creating Identity Overlap with consumers, we introduced Jane the Consumer, who, like other consumers, has an identity that is multi-faceted ...
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Brand Identity: Galvanizing an “Us”

May 31, 2017
Posted by: Jessica Cornick, PhD
In our last blog, we met Jane the Consumer. Jane is wife, mother, registered nurse, Instagram user, and “dance mom.” Companies that want Jane’s business ...
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Brand Identity: You Are What You Buy (Sometimes)

May 8, 2017
Posted by: Jessica Cornick, PhD
Meet Jane the Consumer. Jane is a wife and mother who is also a registered nurse, an avid Instagram user, and a “dance mom.” Jane ...
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The Echo Chamber at Work

April 25, 2017
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Posted by: Jessica Cornick, PhD
The Internet, in its infancy, was truly the “World Wide Web,” a place where all users had equal exposure to information. Now, thanks to digital ...
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Identity Politics: A Lesson for Brands

April 10, 2017
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Posted by: Jason Brooks
Did you happen to see this recent Pepsi ad featuring Kendall Jenner? Perhaps not, as Pepsi quickly pulled it after widespread backlash on social media ...
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