50 Shades of Green

February 18, 2015
Posted by: Peggy Einnehmer
While a spot-on release and marketing strategy led to impressive performance this past weekend, the success of Universal’s 50 Shades of Gray movie should not be taken as a sign that sex suddenly sells at the multiplex. In recent years, the economics of the movie business have led studios and exhibitors to shy away from erotic films, simply because their ...
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5 Branding Lessons Courtesy of Tesco’s Tumble

September 24, 2014
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Posted by: Adele Gritten
In the business world there are countless stories that prove even giants can stumble.  This week, we have another case in point:  the world’s second ...
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Product Development: In Search of a Masterpiece

August 24, 2014
Posted by: Joan Cassidy
Innovate or die, we’re fond of saying, because although dramatic, it’s true that those who fail to remain inventive, industrious, and interesting to consumers inevitably ...
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1000 Channels and Nothin’ On

July 7, 2014
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Posted by: Peggy Einnehmer
Content curation is a hot topic these days, but I’ve yet to see something that makes it easy for viewers to (1) find the content ...
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Smokin’ Hot Ideas for Package Testing

December 10, 2013
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Posted by: Joan Cassidy
Would you sell your product in an unbranded package? That may soon be the fate of cigarettes in the UK.  After an Australian study revealed ...
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