Segmentation Surveys: The Long & Short of It

September 27, 2016
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Posted by: Hilary DeCamp
You don’t need another researcher to tell you that shorter surveys yield better quality data. What you probably do need is a researcher offering you solutions to the problem of how to get all the data you need while trimming back survey length. Let’s consider a fresh approach to this problem specifically in segmentation research. Inspired by a set of ...
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Segmentation: Retire, Refresh or Retain

December 14, 2015
Posted by: Hilary DeCamp
Sometimes clients ask, “Should we redo our segmentation?”  The best answer is “it depends,” because at any point in the life of a segmentation, there ...
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Segmentation: Beyond Demographics

March 8, 2015
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Posted by: Jennifer Valenzuela
Last week, The New York Times published an article about Fidelity Investments’ decision to customize their customer service approach based on the gender of the ...
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Sorry Seth, Smart Sampling Works

January 14, 2015
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Posted by: Hilary DeCamp
“If you survey 10,000 of your customers by email and 200 reply, what will you learn from the responses?” asks Seth Godin on his blog. ...
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Product Development: In Search of a Masterpiece

August 24, 2014
Posted by: Joan Cassidy
Innovate or die, we’re fond of saying, because although dramatic, it’s true that those who fail to remain inventive, industrious, and interesting to consumers inevitably ...
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