Happy Thanksgiving 2016

November 21, 2016
1
Posted by: Joan Cassidy
2016 has had its share of challenges, starting with the loss of Bowie, continued war and surges of refugees, more than one divisive election, and, now it seems Jay-Z isn’t calling Kanye. (Forgive me for the jest, but we need a little levity sometimes.) We also need to step back and take a moment to look at the good in ...
Continue reading >

Thirty Years of Impact

September 28, 2016
2
Posted by: Joan Cassidy
Today we celebrate Dave Sackman’s thirty years of impact at LRW. You can look at our trajectory from a small West coast research firm to ...
Continue reading >

Bring Your Child to Work Day 2016

August 8, 2016
10
Posted by: Trish Smyth
Full disclosure: I don’t have kids. I like kids, though. Kids and I have a lot in common. We like Harry Potter and Pixar movies. ...
Continue reading >

A Game of Books: Our Summer Book List

August 2, 2016
Posted by: Trish Smyth
As any true Game of Thrones fan knows, “… a mind needs books as a sword needs a whetstone, if it is to keep its ...
Continue reading >

Transforming Business with Speed

June 19, 2016
Posted by: Jeff Reynolds
When the CMO comes to the insights team with a time-sensitive crisis or opportunity, what is the response? If the answer is, “we’ll need six ...
Continue reading >

Researcher Resolutions 2016

January 5, 2016
3
Posted by: Joan Cassidy
You’ve probably seen the stats on New Year’s resolutions. Half of us make them. Few of us fulfill them. When a colleague told me that ...
Continue reading >

Happy Holidays from LRW

December 21, 2015
Posted by: Trish Smyth
Since Black Friday, we’ve been wearing out our clicker-fingers browsing through ecommerce deals, straining our thumbs swiping through mobile shopping apps, and over-extending our shoulders ...
Continue reading >

We give thanks.

November 24, 2015
Posted by: Trish Smyth
Thanksgiving is one of the best days of the year. It’s a day of turkey roasted with stuffing, every kind of casserole, and pumpkin everything. ...
Continue reading >

Nonprofit Advertising – Despair or Happiness, What’s the Better ROI?

October 8, 2015
Posted by: Nick Kreider
I spent several years working with Charitable Nonprofits (NPOs) and Non-Governmental Organizations (NGOs), in the field and at the desk, and I can tell you ...
Continue reading >

TV Today: Too Much of a Good Thing?

September 2, 2015
4
Posted by: Peggy Einnehmer
Beginning this month, the broadcast networks will launch 37 new series, of which only a handful will be hits.  For better or worse, the fall ...
Continue reading >