We give thanks.

November 24, 2015
Posted by: Trish Smyth
Thanksgiving is one of the best days of the year. It’s a day of turkey roasted with stuffing, every kind of casserole, and pumpkin everything. If you’re in the right climate, you can pull out your favorite sweater to wear while watching football. You can gather with family and friends and have a lively debate over dark meat vs. white ...
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Nonprofit Advertising – Despair or Happiness, What’s the Better ROI?

October 8, 2015
Posted by: Nick Kreider
I spent several years working with Charitable Nonprofits (NPOs) and Non-Governmental Organizations (NGOs), in the field and at the desk, and I can tell you ...
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TV Today: Too Much of a Good Thing?

September 2, 2015
Posted by: Peggy Einnehmer
Beginning this month, the broadcast networks will launch 37 new series, of which only a handful will be hits.  For better or worse, the fall ...
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Why Bring Your Child to Work?

August 7, 2015
Posted by: Jessica Lopez
Today is a day I look forward to every year – it’s the day I can bring my son in to work with me…but it’s ...
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“so what?®” is the Formula for Success

July 29, 2015
Posted by: Joan Cassidy
In a recent blog, titled What the LRW Investment Means for the Market Research Industry, Lenny Murphy of Gen2Avisors and editor of the GreenBook blog, ...
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Was Harry Truman Right?

July 14, 2015
Posted by: Trish Smyth
Harry S. Truman, 33rd President of the United States, famously said, “Not all readers are leaders, but all leaders are readers.” “Haberdasher Harry” Truman, in ...
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What Wasn’t Talked About at IIeX

June 22, 2015
Posted by: Shaun Collett
Having recently left IIeX 2015 North America, I loved hearing the industry’s conversations and passion in advancing the next generation of market research: shorter surveys, ...
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LRW’s 2015 Top 50 Market Research Twitter Influencers List

June 16, 2015
Posted by: Joan Cassidy
Just about a year after the publishing of our first list of MRX’s top influencers on Twitter, we thought it time to take a new ...
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New MRX Tech @ IIeX

June 11, 2015
Posted by: Jeff Reynolds
The technological revolution of the last 20 years has dramatically changed the nature of human existence. This is especially true with the advent of digital, ...
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June 1, 2015
Posted by: Joan Cassidy
This week in a dawn raid in Zurich, several FIFA executives were arrested on charges including fraud, racketeering, money laundering and bribery.  These events may ...
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