The Echo Chamber at Work

April 25, 2017
1
Posted by: Jessica Cornick, PhD
The Internet, in its infancy, was truly the “World Wide Web,” a place where all users had equal exposure to information. Now, thanks to digital advancements such as Facebook’s Newsfeed algorithms, social media filters, and ad blockers (to name only a few), our global network is looking more and more like a series of custom-built small towns. This phenomenon shows ...
Continue reading >

The New Normal: Redefining Exclusivity

April 12, 2017
Posted by: Jessica Cornick, PhD
Summer is rapidly approaching and so too are the advertisements for gyms, weight loss products, and home delivery meal systems. Looking at search engine trends ...
Continue reading >

Identity Politics: A Lesson for Brands

April 10, 2017
2
Posted by: Jason Brooks
Did you happen to see this recent Pepsi ad featuring Kendall Jenner? Perhaps not, as Pepsi quickly pulled it after widespread backlash on social media ...
Continue reading >

Predictions 2017: Take the Long View

December 20, 2016
1
Posted by: Dave Sackman
People ask for prediction blogs annually but, as fast as technology is moving, our industry pace of change is not one that can — or ...
Continue reading >

Skills and Talents Needed for the Future of Insights

December 5, 2016
2
Posted by: Jeff Reynolds
I’m often asked, “What are the skills and talents needed for the next generation of Consumer Insights?” Honestly, I have been thinking about this question ...
Continue reading >

Market Research Needs to Change. so what?

November 29, 2016
2
Posted by: David Rabjohns
The way people buy has changed, and market research needs to evolve as a result. Sorry, but it is true. Think about the last time ...
Continue reading >

The Tangled Webs We Weave

October 18, 2016
Posted by: Jessica Cornick, PhD
When I think of big data, many images and phrases come to mind… things like computers and servers and large groups of people. What doesn’t ...
Continue reading >

Tell Us How You Really Feel… with Emoticons

June 7, 2016
Posted by: Trish Smyth
LRW just got Skype for Business as part of a broader technology upgrade. I like many of the features that came with our new tech, ...
Continue reading >

Infographic: Black Friday vs. Cyber Monday 2015

December 8, 2015
Posted by: Joan Cassidy
Holiday marketing started early this year. In September I received a very nice mailer from a large retailer filled with black and red plaid and ...
Continue reading >

REI Opts Out of Black Friday. so what?

October 29, 2015
4
Posted by: Jason Brooks
Outdoor recreation gear and clothing retailer REI just announced their plans to keep their 143 stores dark on Black Friday, giving all of their employees ...
Continue reading >