REI Opts Out of Black Friday. so what?

October 29, 2015
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Posted by: Jason Brooks
Outdoor recreation gear and clothing retailer REI just announced their plans to keep their 143 stores dark on Black Friday, giving all of their employees a paid day off and encouraging them, as well as their customers, to spend the day outdoors. At first blush, this may seem crazy to some. Black Friday is, after all, one of REI’s top ...
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PR Crisis? Call MRX

October 2, 2015
Posted by: Lori Collins-Jarvis
To put it mildly, Volkswagen has a PR crisis on its hands. With legal and recall challenges mounting and the story lingering in the press, ...
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LRW’s 2015 Top 50 Market Research Twitter Influencers List

June 16, 2015
Posted by: Joan Cassidy
Just about a year after the publishing of our first list of MRX’s top influencers on Twitter, we thought it time to take a new ...
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For Influencer Scoring: Take AIM

September 21, 2014
Posted by: Joan Cassidy
On September 9th, we published a blog, discussing important methodological issues when measuring social media influence. This first blog was inspired by Greenbook’s August 19 ...
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Yes, Frankie, Kristin Luck is Influential

September 9, 2014
Posted by: Joan Cassidy
And so are Betty Adamou, Katie Clark and Diane Hessan. We start with a hat tip to Ray Poynter and Lenny Murphy for bringing the ...
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