Bring Your Child to Work Day 2017

August 3, 2017
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Posted by: Jessica Lopez
As we’ve been preparing for this day – our Annual Bring Your Child to Work Day – I have felt this great, warm feeling in my gut – I’m going to call it a feeling of success.  This is our 5th year hosting the event, demonstrating a commitment to the importance of family at LRW as well as the importance ...
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Researcher Resolutions 2016

January 5, 2016
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Posted by: Joan Cassidy
You’ve probably seen the stats on New Year’s resolutions. Half of us make them. Few of us fulfill them. When a colleague told me that ...
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Profit or Purpose? Some New Thoughts.

August 24, 2015
Posted by: Dave Sackman
Many economists and most CEOs view the primary job of a for-profit business as providing the goods and services that people need or want in ...
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Choosing Greatness

August 17, 2015
Posted by: Dave Sackman
Abe Lincoln said, “Whatever you are, be a good one.” For years, I thought the quote was “whatever you are, be a great one,” and ...
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50 Shades of Green

February 18, 2015
Posted by: Peggy Einnehmer
While a spot-on release and marketing strategy led to impressive performance this past weekend, the success of Universal’s 50 Shades of Gray movie should not ...
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TEDx, VR & Dave’s Dream Come True

January 27, 2015
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Posted by: Lara Berman
And then a moment arrives and it’s no longer just a dream. After years of seeing of what no one else saw, they saw it. ...
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LRW’s 2014 Top 25 Market Research Social Media Influencers List

September 15, 2014
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Posted by: Joan Cassidy
A few weeks back, Ray Poynter’s Greenbook blog discussed social media influencers in Market Research, and explored different measurement approaches. His article inspired our own ...
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Virtual Reality: A Tool for New Worlds of Insight

August 3, 2014
Posted by: Joan Cassidy
“You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And ...
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The Decision…To Repair Your Brand

July 24, 2014
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Posted by: Jonathan Weiss
In the fall of 2010 following “The Decision: Part I,” LeBron James paraded around NBA cities with a chip on his shoulder, playing the role ...
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Facebook purchases Oculus VR. so what?

March 25, 2014
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Posted by: Dave Sackman
It’s a rare moment in life when you encounter something that helps you see the world in a new way.  Your heart races, your mind ...
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