Reinventing Research: An Interview with Dave Sackman

February 1, 2018
Posted by: Joan Cassidy
LRW has grown from $5MM to over $150MM under Dave Sackman’s leadership. Given that record of success, I sat down to talk to with Dave to get his perspective on the state of the industry and company, along with his outlook for the future. Dave offers a bold vision for what is possible. JC: For many, a new year is ...
Continue reading >

Bring Your Child to Work Day 2017

August 3, 2017
Posted by: Jessica Lopez
As we’ve been preparing for this day – our Annual Bring Your Child to Work Day – I have felt this great, warm feeling in ...
Continue reading >

Researcher Resolutions 2016

January 5, 2016
Posted by: Joan Cassidy
You’ve probably seen the stats on New Year’s resolutions. Half of us make them. Few of us fulfill them. When a colleague told me that ...
Continue reading >

Profit or Purpose? Some New Thoughts.

August 24, 2015
Posted by: Dave Sackman
Many economists and most CEOs view the primary job of a for-profit business as providing the goods and services that people need or want in ...
Continue reading >

Choosing Greatness

August 17, 2015
Posted by: Dave Sackman
Abe Lincoln said, “Whatever you are, be a good one.” For years, I thought the quote was “whatever you are, be a great one,” and ...
Continue reading >

50 Shades of Green

February 18, 2015
Posted by: Peggy Einnehmer
While a spot-on release and marketing strategy led to impressive performance this past weekend, the success of Universal’s 50 Shades of Gray movie should not ...
Continue reading >

TEDx, VR & Dave’s Dream Come True

January 27, 2015
Posted by: Lara Berman
And then a moment arrives and it’s no longer just a dream. After years of seeing of what no one else saw, they saw it. ...
Continue reading >

LRW’s 2014 Top 25 Market Research Social Media Influencers List

September 15, 2014
Posted by: Joan Cassidy
A few weeks back, Ray Poynter’s Greenbook blog discussed social media influencers in Market Research, and explored different measurement approaches. His article inspired our own ...
Continue reading >

Virtual Reality: A Tool for New Worlds of Insight

August 3, 2014
Posted by: Joan Cassidy
“You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And ...
Continue reading >

The Decision…To Repair Your Brand

July 24, 2014
Posted by: Jonathan Weiss
In the fall of 2010 following “The Decision: Part I,” LeBron James paraded around NBA cities with a chip on his shoulder, playing the role ...
Continue reading >