The Echo Chamber at Work

April 25, 2017
1
Posted by: Jessica Cornick, PhD
The Internet, in its infancy, was truly the “World Wide Web,” a place where all users had equal exposure to information. Now, thanks to digital advancements such as Facebook’s Newsfeed algorithms, social media filters, and ad blockers (to name only a few), our global network is looking more and more like a series of custom-built small towns. This phenomenon shows ...
Continue reading >

Predictions 2017: Take the Long View

December 20, 2016
1
Posted by: Dave Sackman
People ask for prediction blogs annually but, as fast as technology is moving, our industry pace of change is not one that can — or ...
Continue reading >

Segmentation Surveys: The Long & Short of It

September 27, 2016
2
Posted by: Hilary DeCamp
You don’t need another researcher to tell you that shorter surveys yield better quality data. What you probably do need is a researcher offering you ...
Continue reading >

Are smartphones in your survey sample yet?

May 22, 2016
2
Posted by: Hilary DeCamp
If you want someone to do you a favor, you make it easy for them…right? Answering your survey is doing you a favor. Sure, there ...
Continue reading >

Mobile and Social: Researching the Millennial Mom

May 3, 2016
3
Posted by: Lori Collins-Jarvis
Marketers are eager to understand the behaviors, opinions and attitudes of the elusive Millennial moms. A lot has changed in marketing and research in the ...
Continue reading >

Is Your Tracker Truly Trendable?

March 30, 2016
1
Posted by: Hilary DeCamp
Perhaps you’re a classically trained researcher who’s had it hammered into you that a question’s wording, format, context and placement can impact its result. Thus ...
Continue reading >

What’s Really Driving Car Buying?

August 27, 2015
2
Posted by: Collette Eccleston, PhD
It’s that time of year: Labor Day, back to school, shorter days. The end of summer? Yes… and the new model car season. The newest ...
Continue reading >

Applying Assignment Weights to Brand Ratings

August 12, 2015
Posted by: Hilary DeCamp
In my last blog, “Who Should Rate Which Brands?” I addressed brand assignment methodologies when obtaining consumer brand ratings. Having consumers rate every brand in ...
Continue reading >

Who Should Evaluate What Brands?

July 27, 2015
1
Posted by: Hilary DeCamp
I’m often asked to consult on the design and analysis of brand evaluations to ensure correct conclusions can be drawn about client and competitor brands. ...
Continue reading >

New World Demographics – Digigraphics

April 12, 2015
1
Posted by: Nick Kreider
It is high time we supplement, and, when necessary dare I say, replace the standard list of demographics we ask in surveys with what I ...
Continue reading >