New World Demographics – Digigraphics

April 12, 2015
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Posted by: Nick Kreider
It is high time we supplement, and, when necessary dare I say, replace the standard list of demographics we ask in surveys with what I call, Digigraphics. Digigraphics might sound like an Australian musical instrument, and I guess it could be… but when it comes to research, I think Digigraphics should encompass a set of questions that captures people’s digital, ...
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Don’t Be Fooled – Overcome Memory Limitations in Survey Response

April 1, 2015
Posted by: Collette Eccleston, PhD
On April Fools’ Day, you expect some pranks from your friends. You even expect a few jokes from your favorite brands. But you don’t expect ...
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Survey Design with Smartphones In Mind

March 16, 2015
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Posted by: Hilary DeCamp
In a meeting today, someone said, “There’s no point in making this segmentation survey smartphone-friendly or shorter than 30 minutes, since no one would take ...
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Sorry Seth, Smart Sampling Works

January 14, 2015
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Posted by: Hilary DeCamp
“If you survey 10,000 of your customers by email and 200 reply, what will you learn from the responses?” asks Seth Godin on his blog. ...
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2014: Mobile on the Move

December 17, 2014
Posted by: Joan Cassidy
Evidence mounts: mobile matters to marketers and researchers because mobile matters to people. (What an understatement.) 2014 marked a dramatic shift as marketers shifted to ...
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