Predictions 2017: Take the Long View

December 20, 2016
1
Posted by: Dave Sackman
People ask for prediction blogs annually but, as fast as technology is moving, our industry pace of change is not one that can — or should — really be evaluated in individual years. Rather, I’d argue it should be measured in decades, certainly not evaluated any more frequently than half-decades. For example, internet data collection was introduced by Gordon Black ...
Continue reading >

Transforming Business with Speed

June 19, 2016
Posted by: Jeff Reynolds
When the CMO comes to the insights team with a time-sensitive crisis or opportunity, what is the response? If the answer is, “we’ll need six ...
Continue reading >

Tell Us How You Really Feel… with Emoticons

June 7, 2016
Posted by: Trish Smyth
LRW just got Skype for Business as part of a broader technology upgrade. I like many of the features that came with our new tech, ...
Continue reading >

Are smartphones in your survey sample yet?

May 22, 2016
2
Posted by: Hilary DeCamp
If you want someone to do you a favor, you make it easy for them…right? Answering your survey is doing you a favor. Sure, there ...
Continue reading >

TV Today: Too Much of a Good Thing?

September 2, 2015
4
Posted by: Peggy Einnehmer
Beginning this month, the broadcast networks will launch 37 new series, of which only a handful will be hits.  For better or worse, the fall ...
Continue reading >

What Wasn’t Talked About at IIeX

June 22, 2015
1
Posted by: Shaun Collett
Having recently left IIeX 2015 North America, I loved hearing the industry’s conversations and passion in advancing the next generation of market research: shorter surveys, ...
Continue reading >

New MRX Tech @ IIeX

June 11, 2015
Posted by: Jeff Reynolds
The technological revolution of the last 20 years has dramatically changed the nature of human existence. This is especially true with the advent of digital, ...
Continue reading >

I’ve seen the future. It’s on my wrist.

May 11, 2015
2
Posted by: Eric Asch
Musings on two weeks with the Apple Watch… Imagine my delight. As an unabashed (and occasionally and deservedly derided) early adopter, I ordered the Apple ...
Continue reading >

David Sackman Honored as Technology Visionary

March 25, 2015
1
Posted by: Joan Cassidy
“I do not advocate adopting technology for technology’s sake. But when the advance enables us to enhance performance, achieve what was previously impossible, or elevate ...
Continue reading >

Survey Design with Smartphones In Mind

March 16, 2015
4
Posted by: Hilary DeCamp
In a meeting today, someone said, “There’s no point in making this segmentation survey smartphone-friendly or shorter than 30 minutes, since no one would take ...
Continue reading >