David Sackman Honored as Technology Visionary

March 25, 2015
Posted by: Joan Cassidy
“I do not advocate adopting technology for technology’s sake. But when the advance enables us to enhance performance, achieve what was previously impossible, or elevate and better our process and products, it meets the criteria necessary to warrant adoption and integration.” – LRW CEO David Sackman in Survey Magazine, March 2015 Historically, LRW has not been quick to adopt new ...
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Survey Design with Smartphones In Mind

March 16, 2015
Posted by: Hilary DeCamp
In a meeting today, someone said, “There’s no point in making this segmentation survey smartphone-friendly or shorter than 30 minutes, since no one would take ...
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MRX: 20/20 Predictions

January 6, 2015
Posted by: Dave Sackman
I’m not a fan of nostalgia, after all, it isn’t what it used to be. But since it’s already the midpoint of this decade, it’s ...
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2014: Mobile on the Move

December 17, 2014
Posted by: Joan Cassidy
Evidence mounts: mobile matters to marketers and researchers because mobile matters to people. (What an understatement.) 2014 marked a dramatic shift as marketers shifted to ...
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Multi-Channel Sea Change

December 4, 2014
Posted by: Miriam Alexander
Black Friday and its ramp up are over, and retailers may be seeing red with in-store sales down 11.3% from last year. E-tailers are rejoicing ...
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1000 Channels and Nothin’ On

July 7, 2014
Posted by: Peggy Einnehmer
Content curation is a hot topic these days, but I’ve yet to see something that makes it easy for viewers to (1) find the content ...
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How Market Research Can Leverage the Data Explosion

June 23, 2014
Posted by: Lara Berman
The market research industry must leverage the “data explosion” in order to “be the voice of the market place for our clients,” said LRW President ...
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