Virtual Reality Debate: Winner or Loser?

October 15, 2015
2
Posted by: Jason Brooks
The CNN-hosted Democratic National Debate quietly showcased, for the first time, a groundbreaking advance: Virtual Reality.  This “VR-cast” was not to be as huge as the first debate telecast during the 1960 Nixon/Kennedy election, but it was an exciting thing to experience first-hand and, as someone who has been working with the VR medium for four years and in entertainment ...
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VR for MR: A Case Study

June 5, 2015
Posted by: Jason Brooks
We’re just wrapping up the fielding portion of a groundbreaking, multi-market new customer experience test for H&R Block using Virtual Reality, aka, VR. Coming on ...
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TEDx, VR & Dave’s Dream Come True

January 27, 2015
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Posted by: Lara Berman
And then a moment arrives and it’s no longer just a dream. After years of seeing of what no one else saw, they saw it. ...
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Virtual Reality: A Tool for New Worlds of Insight

August 3, 2014
Posted by: Joan Cassidy
“You have brains in your head. You have feet in your shoes. You can steer yourself any direction you choose. You’re on your own. And ...
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Highlights of the LRW Symposium

April 21, 2014
Posted by: Joan Cassidy
This year’s Client Symposium highlighting Customer Experience produced numerous insights we had to share. Some snapshots: Jon Masland, LRW’s Customer Experience practice leader kicked off ...
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Facebook purchases Oculus VR. so what?

March 25, 2014
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Posted by: Dave Sackman
It’s a rare moment in life when you encounter something that helps you see the world in a new way.  Your heart races, your mind ...
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Re-envisioning Customer Experience with Virtual Reality

February 18, 2014
2
Posted by: Jason Brooks
Long ago, before DVRs and LCDs, transistors and currency, electricity and even mathematics, there were stories: stories told from caring mother to sleepy child, between ...
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MRX Crosses the Pit

October 31, 2013
5
Posted by: Lara Berman
Nashville. Home of country music, the Grand Ole Opry and entertaining honky tonks. But last week, it was also home to some of the brightest ...
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Virtual Reality: Immersive Experiences in Research

September 24, 2013
4
Posted by: Dave Sackman
It’s been about two years since my first experience in the goggles – virtual reality goggles, that is.  I was in Santa Barbara meeting with ...
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