Tell Us How You Really Feel… with Emoticons

June 7, 2016
Posted by: Trish Smyth
LRW just got Skype for Business as part of a broader technology upgrade. I like many of the features that came with our new tech, but my favorite, by far, is the collection of new (and animated!) emoticons at my disposal. Now, in addition to my traditional suite of smiling, laughing, and crying emoticons, I have a facepalm emoticon that ...
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Getting Your Super Bowl Ad into the End Zone

February 8, 2016
Posted by: Trish Smyth
The year was 1982. Super Bowl XVI was an epic battle of the San Francisco 49ers and the Cincinnati Bengals at the Pontiac Silverdome in ...
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PR Crisis? Call MRX

October 2, 2015
Posted by: Lori Collins-Jarvis
To put it mildly, Volkswagen has a PR crisis on its hands. With legal and recall challenges mounting and the story lingering in the press, ...
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Was Harry Truman Right?

July 14, 2015
2
Posted by: Trish Smyth
Harry S. Truman, 33rd President of the United States, famously said, “Not all readers are leaders, but all leaders are readers.” “Haberdasher Harry” Truman, in ...
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I’ve seen the future. It’s on my wrist.

May 11, 2015
2
Posted by: Eric Asch
Musings on two weeks with the Apple Watch… Imagine my delight. As an unabashed (and occasionally and deservedly derided) early adopter, I ordered the Apple ...
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Sorry Seth, Smart Sampling Works

January 14, 2015
3
Posted by: Hilary DeCamp
“If you survey 10,000 of your customers by email and 200 reply, what will you learn from the responses?” asks Seth Godin on his blog. ...
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Bad Customer Experience. so what?

November 19, 2014
Posted by: Joan Cassidy
I broke up with my favorite retailer and I still haven’t gotten over it. To say the least, I had a bad customer experience. The ...
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Yes, Frankie, Kristin Luck is Influential

September 9, 2014
Posted by: Joan Cassidy
And so are Betty Adamou, Katie Clark and Diane Hessan. We start with a hat tip to Ray Poynter and Lenny Murphy for bringing the ...
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Customer Experience: Delight by Design

February 4, 2014
1
Posted by: Joan Cassidy
When my friend Tina pulled up to the hotel, she felt like she had truly arrived. An attendant with a welcoming smile approached her and ...
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What’s in your book bag?

July 11, 2013
8
Posted by: Joan Cassidy
‘Tis the season of travel, sun and fun…even for researchers. Diving into that stack of books you’ve been meaning to get to remains one of ...
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