Live Long and Prosper

April 18, 2013
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Posted by: Joan Cassidy
“I’m a Beemer-driving Trekkie and a die-hard ‘Die Hard’ fan.” –SciFy4Lyfe Peruse any dating site and you’re likely to find self descriptors like the one above. In dropping these (brand) names, SciFy4Lyfe didn’t just share his interests, he communicated his essence, his sense of who he is or how he wants to be seen. And who he is, is more ...
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Developing a Devotion for Emotion

March 27, 2013
Posted by: Joan Cassidy
“LIKE,” “UNLIKE,” thumbs up, thumbs down, share, digg—emotions matter. As marketers and researchers we may all recognize this on some level, but how many companies ...
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What Should You Expect From the Relationship Between Brands and Word of Mouth?

July 25, 2012
Posted by: LRW
Log on to Facebook or peruse a Twitter feed and it won’t take long to see posts like “Ron Paul 2012” and “I love this ...
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