Infographic: Black Friday vs. Cyber Monday 2015

Posted by: Joan Cassidy
  • December 8, 2015

Holiday marketing started early this year. In September I received a very nice mailer from a large retailer filled with black and red plaid and a reindeer.  The piece showcased no evergreens, no stars, no bows and no chubby elves, but I got the message. It’s coming! Now fully wrapped in December, I happily celebrate the end of this year’s holiday battle in the retail/e-Tail war, even if I still look forward to more holiday cheer and peppermint laced lattes.

So who won the battle for buyers at the unofficial kick-off of the holiday season? Was it Black Friday or Cyber Monday? Full sales reports aren’t out, but Black Friday apparently won the sales day. Analysis of the social media commentary provides us greater insight into what shoppers were thinking and doing on the biggest days in shopping! Take a look.

 

Black Friday Infographic_Round 4-01

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