“so what?®” is the Formula for Success

Posted by: Joan Cassidy
  • July 29, 2015

lrwsowhatIn a recent blog, titled What the LRW Investment Means for the Market Research Industry, Lenny Murphy of Gen2Avisors and editor of the GreenBook blog, heralded LRW’s growth plans as a “formula for success.”  We certainly hope he’s right!

We’re confident he’s not alone in his thinking, given our recent announcement that LRW raised significant growth capital from Tailwind Capital, a private equity firm focused on investing in growth-oriented middle market companies.

The capital will be used to drive LRW’s growth strategy that sits at the intersection of “so what?®” consulting, advanced data analytics, Pragmatic Brain Science®, and an expanded technical and global footprint.

Watch below to see the full interview between Lenny Murphy and Dave Sackman to learn more.

Categories: Leadership, so what?

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