Identity Politics: A Lesson for Brands

April 10, 2017
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Posted by: Jason Brooks
Did you happen to see this recent Pepsi ad featuring Kendall Jenner? Perhaps not, as Pepsi quickly pulled it after widespread backlash on social media regarding the ad’s appropriation of a protest movement– not the first time a brand missed the mark trying to connect with the cultural zeitgeist. If you did catch it, whether the image of a famous ...
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Getting Your Super Bowl Ad into the End Zone

February 8, 2016
Posted by: Trish Smyth
The year was 1982. Super Bowl XVI was an epic battle of the San Francisco 49ers and the Cincinnati Bengals at the Pontiac Silverdome in ...
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Make ’em Laugh…No, Don’t

August 5, 2013
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Posted by: Lara Berman
Whether you’re a wheezer, a snorter, a cackler, a hisser, a screamer or a silent shaker, we all love to laugh. We find funny people ...
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