The Big Ideas from the Media Insights and Engagement Conference

February 12, 2018
Posted by: Alex Steging
After four thought-provoking days at the Media Insights and Engagement Conference, I’m struck by the recurring theme echoed in nearly every presentation (and which Oscar-winning producer Dana Brunetti adroitly addressed in his keynote speech and Q&A with our own Peggy Einnehmer): disruption in the media industry is here, and we – researchers, marketers, distributors and programmers – need to embrace ...
Continue reading >

Getting Your Super Bowl Ad into the End Zone

February 8, 2016
Posted by: Trish Smyth
The year was 1982. Super Bowl XVI was an epic battle of the San Francisco 49ers and the Cincinnati Bengals at the Pontiac Silverdome in ...
Continue reading >

Nonprofit Advertising – Despair or Happiness, What’s the Better ROI?

October 8, 2015
Posted by: Nick Kreider
I spent several years working with Charitable Nonprofits (NPOs) and Non-Governmental Organizations (NGOs), in the field and at the desk, and I can tell you ...
Continue reading >

Make ’em Laugh…No, Don’t

August 5, 2013
6
Posted by: Lara Berman
Whether you’re a wheezer, a snorter, a cackler, a hisser, a screamer or a silent shaker, we all love to laugh. We find funny people ...
Continue reading >

Breakfast Wars: Battling for Market Share

January 31, 2013
4
Posted by: Mary Missig
The strategy set.  The campaigns planned.  You’re ready to conquer the market.  And then… invader.  That’s right, your competition has shown up and its war.  ...
Continue reading >

Agent-Based Modeling: Improving Decision Support

October 11, 2012
1
Posted by: Robert "Mick" McWilliams
Imagine you’re planning both product design and marketing communications for a new product launch. You’ve conducted a survey that consisted of two main components: A ...
Continue reading >

Agent-Based Modeling: Modeling the Complexity of the Marketplace

September 28, 2012
1
Posted by: Robert "Mick" McWilliams
The early twentieth century author H.L. Mencken insightfully wrote, “For every complex problem there is an answer that is clear, simple, and wrong.” We humans ...
Continue reading >

Agent-Based Modeling: A New Approach to Simulating the Marketplace

August 30, 2012
4
Posted by: Robert "Mick" McWilliams
At LRW, we are continually asking ourselves “so what?”  Usually, we’re actually asking, “So, based on the results of the research, what should our client ...
Continue reading >

Using the Face to Help Understand How Consumers Feel About Your Brand

May 23, 2012
3
Posted by: LRW
The face is an important source of information.  Without saying a word, one can tell a lot about how someone feels by looking at their ...
Continue reading >

Better Advertising Through Unlocking Emotional and Non-Conscious Reactions

May 8, 2012
4
Posted by: LRW
Last week we discussed the holy grail of marketing, understanding what drives the non-conscious and emotional aspects of consumer choices.  This week we want to ...
Continue reading >