Challenging the Status Quo: Bias in the NewMR

August 21, 2017
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Posted by: Andrew Chizever
They say, “Old habits die hard.” My dad gave me a real-life understanding of this the other day. After a nice lunch together, he mentioned he needed to go to the bank to withdraw some cash. As we walked up to the bank and I headed to the ATM, I noticed he kept moving in a different direction – into ...
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Politicians & Soda: A Public Service Announcement about Implicit Bias

October 11, 2016
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Posted by: Collette Eccleston, PhD
Social psychologists around the world have been giddy. Mentions of the word “implicit” in the national conversation have soared in recent days, getting coverage in ...
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Applying Assignment Weights to Brand Ratings

August 12, 2015
Posted by: Hilary DeCamp
In my last blog, “Who Should Rate Which Brands?” I addressed brand assignment methodologies when obtaining consumer brand ratings. Having consumers rate every brand in ...
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Sorry Seth, Smart Sampling Works

January 14, 2015
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Posted by: Hilary DeCamp
“If you survey 10,000 of your customers by email and 200 reply, what will you learn from the responses?” asks Seth Godin on his blog. ...
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