The New Normal: Redefining Exclusivity

April 12, 2017
Posted by: Jessica Cornick, PhD
Summer is rapidly approaching and so too are the advertisements for gyms, weight loss products, and home delivery meal systems. Looking at search engine trends for the past few spring seasons, there is a marked spike for health and fitness related products which is expected based on the demand created by all of those pesky swimsuit advertisements. But what about ...
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Predictions 2017: Take the Long View

December 20, 2016
1
Posted by: Dave Sackman
People ask for prediction blogs annually but, as fast as technology is moving, our industry pace of change is not one that can — or ...
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CX Day is October 5th… so what?

October 5, 2016
Posted by: Tristina Keith
To say that technology has disrupted the practice of customer experience (CX) management is an understatement. The advent of real-time software revolutionizes the way companies ...
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Was Harry Truman Right?

July 14, 2015
2
Posted by: Trish Smyth
Harry S. Truman, 33rd President of the United States, famously said, “Not all readers are leaders, but all leaders are readers.” “Haberdasher Harry” Truman, in ...
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What Wasn’t Talked About at IIeX

June 22, 2015
1
Posted by: Shaun Collett
Having recently left IIeX 2015 North America, I loved hearing the industry’s conversations and passion in advancing the next generation of market research: shorter surveys, ...
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New World Demographics – Digigraphics

April 12, 2015
1
Posted by: Nick Kreider
It is high time we supplement, and, when necessary dare I say, replace the standard list of demographics we ask in surveys with what I ...
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Fads: Bad or Rad?

August 19, 2013
3
Posted by: Dave Sackman
The market research industry was fairly slow to innovate during its first 40-50 years. For most of that time, the industry intensely focused on scientific ...
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The Tech Boom: The Case for MRX

July 22, 2013
Posted by: Joan Cassidy
No matter what industry or country you operate in, responding to an evolving marketplace has always been the key to business success. Rather than merely ...
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Joy or Gnashing Teeth: The Future of MR

June 13, 2013
4
Posted by: Scott Luck
The debate rages on: will the mainstream of the market research industry be able to adapt to the rapid pace of change, much of this ...
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Market Research: Innovation or Extermination?

January 22, 2013
2
Posted by: Joan Cassidy
Business is moving at warp speed, technology disrupting, new sources producing countless bytes of data, and we’re all tangled up in social networks. It’s 2013 ...
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