McDonald’s Hails the Kale. Why?

December 13, 2016
Posted by: Joan Cassidy
I stopped by the drive-thru at McDonald’s the other morning, desperate for another cup of coffee. While in line, I noticed a small garden of lettuces. Along with the greens, the raised beds included a sign for Greek yogurt and fresh berries. The headline read, “packed with flavor and protein.” It seems the trend of restaurants showcasing their chef’s garden ...
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Drive Action with Bayesian Network Modeling

February 16, 2015
Posted by: Robert "Mick" McWilliams
Expert marketers know that to drive sales, you need to enhance brand perceptions and improve the most important aspects of customer experience. But what brand ...
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Winning is Everything

February 8, 2013
Posted by: LRW
Every fierce competitor knows winning means dominating the field, capturing die-hard fans, and crushing your opponents.  The ability to win in the marketplace comes directly ...
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