Brand Identity: You Are What You Buy (Sometimes)

May 8, 2017
Posted by: Jessica Cornick, PhD
Meet Jane the Consumer. Jane is a wife and mother who is also a registered nurse, an avid Instagram user, and a “dance mom.” Jane belongs to a variety of groups, some she has joined (for example, the wider network of nurses across the country) and some she has formed (for example, a group of dance parents who have bonded ...
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Identity Politics: A Lesson for Brands

April 10, 2017
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Posted by: Jason Brooks
Did you happen to see this recent Pepsi ad featuring Kendall Jenner? Perhaps not, as Pepsi quickly pulled it after widespread backlash on social media ...
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T-shirts & Tattoos: A Lesson in Identity Branding

April 3, 2017
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Posted by: Chris Elsbury
My wife and I recently hired a contractor to help us renovate our home. Before the ink had dried on the contract, our contractor presented ...
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You’re An Olympian, Too: Rio 2016

August 18, 2016
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Posted by: Jessica Cornick, PhD
If you’re anything like me, you’ve been avidly following the 2016 Olympic Games in Rio and keeping a close eye on the medal count. You ...
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REI Opts Out of Black Friday. so what?

October 29, 2015
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Posted by: Jason Brooks
Outdoor recreation gear and clothing retailer REI just announced their plans to keep their 143 stores dark on Black Friday, giving all of their employees ...
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“Dieselgate” and Volkswagen: What’s the Impact?

September 24, 2015
6
Posted by: Charles Swann
This week Volkswagen admitted to tampering with the emissions systems on 11 million diesel vehicles worldwide. This deception helped VW pass emissions tests despite their ...
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What’s Really Driving Car Buying?

August 27, 2015
2
Posted by: Collette Eccleston, PhD
It’s that time of year: Labor Day, back to school, shorter days. The end of summer? Yes… and the new model car season. The newest ...
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Bad Customer Experience. so what?

November 19, 2014
Posted by: Joan Cassidy
I broke up with my favorite retailer and I still haven’t gotten over it. To say the least, I had a bad customer experience. The ...
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Deen Drama: A Lesson in Loyalty

June 25, 2013
1
Posted by: Joan Cassidy
Last week, news broke that during a May 17 deposition, celebrity chef Paula Deen admitted to using racial slurs, including the N-word in the past, ...
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