Amazon Gobbles Up Whole Foods?

June 20, 2017
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Posted by: Joan Cassidy
Everyone is going bananas over Amazon’s acquisition of Whole Foods. Mergers often get some immediate buzz, but this particular merger has prognosticators reporting that groceries will never be the same, some jesting that soon enough Alexa would take our orders for Unity Vibration Kombucha and drones would deliver Luna & Larry’s Coconut Bliss vegan ice cream. A colleague hoped there ...
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Brand Identity: Signaling the Self

June 13, 2017
Posted by: Jessica Cornick, PhD
When someone asks you what kind of car you drive, what are they really asking? In her blog on car buying, Collette Eccleston, PhD said, ...
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Brand Identity: Add Value Through Shared Values

June 7, 2017
Posted by: Jessica Cornick, PhD
In this blog series on creating Identity Overlap with consumers, we introduced Jane the Consumer, who, like other consumers, has an identity that is multi-faceted ...
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A Lesson in the Nonconscious from Jon Lester

October 24, 2016
Posted by: Jonathan Weiss
Chicago Cubs pitcher Jon Lester was just named co-MVP of the 2016 National League Championship Series; the ace pitcher’s performance last Thursday helped propel the ...
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The Tangled Webs We Weave

October 18, 2016
Posted by: Jessica Cornick, PhD
When I think of big data, many images and phrases come to mind… things like computers and servers and large groups of people. What doesn’t ...
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