Brand Identity: Signaling the Self

June 13, 2017
Posted by: Jessica Cornick, PhD
When someone asks you what kind of car you drive, what are they really asking? In her blog on car buying, Collette Eccleston, PhD said, “More than many other consumer purchases, cars act as a visible signal of our status, beliefs and personality. When we buy a car we signal to ourselves and others a bit about who we are. ...
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Brand Identity: Add Value Through Shared Values

June 7, 2017
Posted by: Jessica Cornick, PhD
In this blog series on creating Identity Overlap with consumers, we introduced Jane the Consumer, who, like other consumers, has an identity that is multi-faceted ...
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United Airlines’ Turbulent Ride

April 4, 2017
Posted by: Trish Smyth
United Airlines has been flying with turbulence these past few weeks. The rocky flight started before they even left the ground in Denver, where the ...
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Getting Your Super Bowl Ad into the End Zone

February 8, 2016
Posted by: Trish Smyth
The year was 1982. Super Bowl XVI was an epic battle of the San Francisco 49ers and the Cincinnati Bengals at the Pontiac Silverdome in ...
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Uber’s New Logo: Wrong turn?

February 5, 2016
Posted by: Eric Asch
Let’s get this out of the way first. I’m an Uber guy. Been one for years. I use Uber to get to the airport from ...
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Measuring Consumer Experience: More than Just an Insurance Policy

February 15, 2013
Posted by: LRW
As researchers we often craft experience surveys for our clients, helping them understand how their customers feel about their interactions with the company across different ...
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Agent-Based Modeling: Improving Decision Support

October 11, 2012
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Posted by: Robert "Mick" McWilliams
Imagine you’re planning both product design and marketing communications for a new product launch. You’ve conducted a survey that consisted of two main components: A ...
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Agent-Based Modeling: Assessing the Different Possible Outcomes of Marketing Decisions

September 6, 2012
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Posted by: Robert "Mick" McWilliams
Though we often don’t explicitly recognize it, the fact is that product designers and marketers try to predict the future on an ongoing basis. A ...
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Agent-Based Modeling: A New Approach to Simulating the Marketplace

August 30, 2012
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Posted by: Robert "Mick" McWilliams
At LRW, we are continually asking ourselves “so what?”  Usually, we’re actually asking, “So, based on the results of the research, what should our client ...
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What Should You Expect From the Relationship Between Brands and Word of Mouth?

July 25, 2012
Posted by: LRW
Log on to Facebook or peruse a Twitter feed and it won’t take long to see posts like “Ron Paul 2012” and “I love this ...
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