Politicians & Soda: A Public Service Announcement about Implicit Bias

October 11, 2016
1
Posted by: Collette Eccleston, PhD
Social psychologists around the world have been giddy. Mentions of the word “implicit” in the national conversation have soared in recent days, getting coverage in political discourse and across the media. Finally, we thought, our work is getting the attention it deserves as a key area of study steps onto the mainstage. But as we’ve watched and listened more intently, ...
Continue reading >

“Dieselgate” and Volkswagen: What’s the Impact?

September 24, 2015
6
Posted by: Charles Swann
This week Volkswagen admitted to tampering with the emissions systems on 11 million diesel vehicles worldwide. This deception helped VW pass emissions tests despite their ...
Continue reading >

Lost Dogs & Lovin’: Super Bowl Ads Review

February 2, 2015
Posted by: Andrew Chizever
The buzz is that Budweiser won the popular opinion prize of Best Super Bowl Ad 2015. I hate to be a contrarian, but how did ...
Continue reading >

When Facts Don’t Matter to Consumers

August 19, 2014
2
Posted by: Charles Swann
Say what you will about the Smart Fortwo, but one thing is certain: it’s a small car and many people believe small cars are dangerous. ...
Continue reading >

JCPenney: The Debate Continues

May 9, 2013
2
Posted by: Joan Cassidy
Caught in the mid-market squeeze, JCPenney hired veteran retailer Ron Johnson to change its fortunes. To lure in new customers, Johnson introduced hipper brands, ditched ...
Continue reading >