Rethinking Customer-Centric Transformations

May 14, 2018
Posted by: Lior Arussy
In the past 16 years, I have been involved in over 200 customer-centric transformations with organizations around the globe. Like me, you might think that becoming customer centric is common sense, that it should not be so difficult. You may also think that it does not require a full-fledged transformation because, after all, we are all customers, and if we ...
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Return Borrowed Farm Equipment and Other Resolutions for 2018

December 26, 2017
Posted by: Joan Cassidy
Anyone who knows me well knows that I’m an early riser. Along with the immense joy of a warm cup of coffee and the first ...
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Market Research: Innovation or Extermination?

January 22, 2013
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Posted by: Joan Cassidy
Business is moving at warp speed, technology disrupting, new sources producing countless bytes of data, and we’re all tangled up in social networks. It’s 2013 ...
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