Insight in an Era of Change: NewMR & New Retail

June 21, 2017
2
Posted by: Jason Brooks
I’m not a Buddhist, but I love one of the core tenets of Buddhist philosophy: the illusion of permanence is the root of all suffering. Nothing lasts forever, and the more we cling to the notion that something does last forever, the more we suffer over the inevitable change. In business and in our personal lives, the more we can ...
Continue reading >

TV Today: Too Much of a Good Thing?

September 2, 2015
4
Posted by: Peggy Einnehmer
Beginning this month, the broadcast networks will launch 37 new series, of which only a handful will be hits.  For better or worse, the fall ...
Continue reading >

New MRX Tech @ IIeX

June 11, 2015
Posted by: Jeff Reynolds
The technological revolution of the last 20 years has dramatically changed the nature of human existence. This is especially true with the advent of digital, ...
Continue reading >

New World Demographics – Digigraphics

April 12, 2015
1
Posted by: Nick Kreider
It is high time we supplement, and, when necessary dare I say, replace the standard list of demographics we ask in surveys with what I ...
Continue reading >

Digital, Baby

May 21, 2014
1
Posted by: Joan Cassidy
Digital enthusiasts cheered last month after the announcement that US digital ad spending outpaced broadcast TV spending for the first time.  While overall TV (broadcast ...
Continue reading >