Identity Politics: A Lesson for Brands

April 10, 2017
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Posted by: Jason Brooks
Did you happen to see this recent Pepsi ad featuring Kendall Jenner? Perhaps not, as Pepsi quickly pulled it after widespread backlash on social media regarding the ad’s appropriation of a protest movement– not the first time a brand missed the mark trying to connect with the cultural zeitgeist. If you did catch it, whether the image of a famous ...
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Politicians & Soda: A Public Service Announcement about Implicit Bias

October 11, 2016
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Posted by: Collette Eccleston, PhD
Social psychologists around the world have been giddy. Mentions of the word “implicit” in the national conversation have soared in recent days, getting coverage in ...
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No chocolate for you! How snobbery sells

December 12, 2014
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Posted by: Frank Zinni
Many years ago—let’s call it 22 years ago—I was visiting Paris for the first time and I wandered into a very expensive chocolate store—the kind ...
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