Facial Coding is not a Silver Bullet (and there are no silver bullets)

October 17, 2017
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Posted by: Abe Rutchick
Michael Sankey and Ken Roberts, in a recent Greenbook Blog (“The Fallacies of Facial Exploring Prophecy Feelings vs Facial Coding”), observe that over a third of Fortune 500 companies are using facial coding for some aspect of ad testing. They note that this news worries them, because “facial coding for ad testing does not predict purchase behavior.” This claim deserves ...
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From Information to Insight: Three Takeaways from TMRE 2012

November 16, 2012
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Posted by: Jonathan Weiss
The Market Research Event (TMRE) wrapped up a few days ago in Boca Raton.  While attending this year’s conference I soaked in some great ideas ...
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An Actionable Way of Measuring Brand Equity and its Effect on Financial Performance

June 12, 2012
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Posted by: LRW
Previously we discussed not abandoning the brand funnel as it is useful for evaluating the strength of a brand’s franchise at a given point in ...
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Using the Face to Help Understand How Consumers Feel About Your Brand

May 23, 2012
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Posted by: LRW
The face is an important source of information.  Without saying a word, one can tell a lot about how someone feels by looking at their ...
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